Greece Joins Spain, Italy, UK, Croatia and Other European Countries in Soaring Tourism Economy in First Ten Consecutive Months, Now US Tourists Arrivals to These Nations Sees a Steady Upward, New Research Says More

Published on December 2, 2025

By: Tuhin Sarkar

Greece has joined Spain, Italy, the UK, Croatia, and other European countries in a soaring tourism economy in the first ten consecutive months of 2025. The latest research reveals that US tourist arrivals to these nations have seen a steady upward trend, fueling significant growth in their tourism sectors. With Greece making remarkable strides alongside Spain, Italy, and other prominent destinations, these European countries are benefiting from the increasing influx of international visitors.

This surge is driven by the enduring appeal of these countries, including their iconic landmarks, rich cultural heritage, and modern attractions. As US tourists flock to Greece, Spain, and other destinations, tourism revenue continues to soar.

The upward trend in US arrivals to these European countries highlights the growing desire for authentic travel experiences in some of Europe’s most beloved nations. Keep reading to find out more about how these nations are reshaping the tourism landscape.

Greece’s Tourism Revenue Soars in 2025, But Challenges Emerge

Greece’s tourism sector has shown resilience in 2025, earning a remarkable €20.1 billion in the first nine months, a 9% increase compared to the same period last year. The country welcomed 31.6 million visitors, reflecting strong demand from both European and international travelers. However, September’s figures tell a different story, revealing a 3.6% drop in receipts to €3.4 billion despite a 3.6% increase in visitor arrivals. This downturn was largely due to a 7.8% decrease in average spending per trip, signaling a shift in traveler behavior.

Notably, tourism receipts from the eurozone saw a significant 10.2% decline, with Germany, Greece’s largest tourism market, facing a massive 28.3% drop in September. This trend was counterbalanced by strong performances from French and Italian visitors, who boosted receipts by 20% and 42.5%, respectively. Non-EU travelers contributed to a more positive outlook, with receipts from outside the European Union rising 3.6% in September, led by a 27.4% surge from the UK.

Looking at the broader picture, Greece’s total tourism receipts for the year were bolstered by increased spending from non-EU visitors, which rose by 12.7%. Air and road arrivals both increased by 4.3%, with Germany, UK, and the US being the top three source markets.

However, Greece faces new challenges in 2026 with the introduction of the Entry/Exit System (EES), which replaces passport stamps with digital registration for non-EU travelers. This new security measure could impact visitor convenience, especially as the European Travel Information and Authorization System (ETIAS) is set to launch in late 2026, requiring travelers from visa-exempt countries to apply for authorization before visiting.

Despite the challenges, Greece’s tourism sector remains strong, but the industry must focus on attracting higher-spending travelers, ensuring that the growth in visitor numbers translates into greater economic benefits.

The travel industry in Europe is experiencing a golden age in 2025. With countries like Spain, Italy, Greece, Cyprus, and Croatia driving massive growth, tourism revenue has skyrocketed in the first nine months of the year. These European hotspots have become the epitome of cultural exploration, breathtaking landscapes, and unforgettable experiences. The European tourism landscape has transformed into a cash cow, attracting millions of international visitors and raking in substantial revenue. But what exactly is driving this boom in the tourism industry?

Spain: The Reigning Champion of European Tourism

When we think of European travel, Spain is an undeniable leader. With over 500 million nights spent by international tourists in 2024 alone, Spain continues to dominate the European tourism market. From the sun-soaked beaches of Costa Brava to the vibrant streets of Barcelona, Spain offers a diverse range of experiences. The country’s rich history, world-class cuisine, and extraordinary culture make it an evergreen choice for tourists. In 2025, Spain’s tourism revenue has exploded, thanks to its booming luxury travel sector and the increasing trend of eco-tourism, making it one of the top earners in the industry.

Tourism Insight: Spain’s tourism receipts in 2025 are set to surpass previous records. With strong international demand and an increase in high-spending travelers, the country is poised to see a massive boost in revenue.

Cyprus: A Rising Star in the Mediterranean Tourism Scene

The small island of Cyprus is making waves in the tourism industry. Despite its modest size, Cyprus has become one of the fastest-growing tourism destinations in Europe. Known for its rich history, beautiful beaches, and welcoming locals, Cyprus saw an explosive growth in international tourist arrivals in 2025. In the first nine months of the year, Cyprus experienced one of the highest growth rates in the EU tourism industry.

Cyprus’s appeal lies in its combination of beach resorts and ancient ruins, offering something for every type of traveler. As a result, the country is expected to double its tourism revenue by the end of 2025. The increasing popularity of Cyprus as an affordable yet luxurious destination has cemented its place as one of the top earners in European tourism.

Italy: A Timeless Destination That Never Fails

Italy, the country that boasts Rome, Venice, and the Amalfi Coast, is a place where history meets modern luxury. In 2024, over 458 million nights were spent in Italian accommodations by international tourists. The allure of Italy’s ancient ruins, rolling vineyards, and romantic canals is irresistible. In 2025, Italy’s tourism industry is set to rake in massive revenue due to a surge in high-end tourists and increasing visits to cities like Florence, Milan, and Naples.

Italy’s culinary tourism, centered around authentic Italian cuisine, has gained significant traction among international travelers. Add to that Italy’s successful marketing campaigns promoting off-the-beaten-path destinations, and it’s no surprise that the country continues to lead in tourism receipts.

Croatia: A Hidden Gem Becoming a Major Player

Once a hidden gem, Croatia has risen to fame as one of Europe’s hottest tourist destinations. With its stunning coastline, crystal-clear waters, and rich cultural heritage, Croatia is attracting tourists from all over the world. In 2025, Croatia’s tourism industry is set to experience an unprecedented surge in tourism earnings. The country’s strategic marketing campaigns promoting its natural beauty and historical sites have worked wonders, increasing both the number of international visitors and the average spending per visitor.

Tourists flock to cities like Dubrovnik and Split, but it’s Croatia’s hidden islands and seaside towns that are truly capturing the hearts of travelers. As a result, the country is set to top its previous tourism revenue records in 2025, cementing its place as a key player in the European tourism industry.

Portugal: A Quiet Giant in European Tourism

Although Portugal isn’t always at the top of the tourism radar, it’s quickly emerging as a tourism powerhouse in 2025. The country’s stunning coastline, wine regions, and historical sites like Lisbon and Porto have led to a rise in tourist spending. Portugal’s tourism receipts have been growing steadily in recent years, and 2025 promises to be no different. Thanks to its luxury travel options, thriving gastronomy tourism, and expanding cultural tourism, Portugal is expected to see substantial growth in tourism earnings.

2025 is proving to be a landmark year for US tourism in Europe. Fueled by pent-up demand, a favorable economic climate, and better flight connectivity, American travelers are flocking to European shores in record numbers. From the iconic landmarks of London, Paris, and Rome to the hidden gems of Greece and Croatia, the European travel market is experiencing an unparalleled surge. The numbers don’t lie — US tourism spending is up by an impressive 7%, and the summer of 2025 saw a 10% increase in visits from the United States. Europe is not only seeing more American visitors; they are spending bigger than ever before.

This year’s travel season tells a story of resilience, strategic marketing, and above all, opportunity for European tourism hotspots. As the US continues to be the leading source market for international travelers, the economic impact is clear — European countries are cashing in on the American tourism boom in 2025.

The UK and France: The Undisputed Leaders

As expected, the UK and France continue to dominate the European tourism scene in 2025, attracting millions of US visitors. In the UK, the US has cemented its status as the largest market. Official forecasts predict a staggering 5.5 million visits from US tourists in 2025, reflecting a steady 2% growth over 2024 figures. But it’s not just about volume. The US is expected to contribute 9% more in tourism revenue this year, marking it as the most lucrative source market for the UK. American tourists are flocking to London’s museums, theatres, and iconic landmarks, creating a booming economy for British tourism.

Across the English Channel, France is experiencing a similar surge. As the world’s most visited country, France has seen record-breaking air arrivals from the United States. In March 2025, 112,000 American visitors arrived in Paris alone, marking an 18% rise in US tourist traffic to the French capital. The attraction of Paris, Versailles, and Provence continues to draw first-time visitors and returnees alike. The French tourism industry is benefiting from both repeat and new American travelers eager to tick off their bucket lists.

Greece and Croatia: The Explosive Growth Markets

While the UK and France remain the traditional heavyweights, Greece and Croatia are the breakout stars of 2025. The Mediterranean is proving to be a goldmine for American tourists, with both countries seeing massive increases in arrivals and spending.

Greece, in particular, is experiencing a phenomenal year. By September 2025, 1.2 million American travelers had visited Greece, marking a 5.6% increase from the previous year. This influx has led to a record-breaking tourism revenue of over €20 billion in the first nine months of 2025. Greece’s success can be attributed to its rich history, stunning islands, and modern infrastructure. Popular cities like Athens and islands like Santorini are now top destinations for high-end US travelers, making Greece a major player in European tourism.

Croatia, once considered an off-the-beaten-path destination, has seen a 16% increase in US arrivals in 2025, with 260,000 US tourists visiting from January to June. The country’s growing connectivity, alongside the appeal of Dubrovnik and Split, has made Croatia a key European destination for American travelers. This surge in visitors is a direct result of new airline routes and increased year-round access. Croatia’s emerging popularity is shifting American travel preferences, and it now ranks among the top five sources of visitors for the country.

Spain: A Cautious Outlook Amid Growth

Spain, while still a leader in European tourism, is facing a more measured outlook for 2025. Despite seeing a 3.9% increase in arrivals through the first eight months of the year, the country’s tourism growth rate is expected to slow down in the latter half of 2025. Concerns about weaker spending patterns from both European and US visitors have put Spain in a unique position. Though the country remains a top destination for tourists, its economic impact per tourist may taper off as visitors spend less.

Despite these challenges, Spain continues to attract millions of international visitors, and its beautiful coastline, historic cities, and cultural heritage keep it on the map for US tourists. However, unlike the explosive growth seen in countries like Greece and Croatia, Spain is managing a more cautious recovery this year.

Factors Driving US Tourism to Europe in 2025

What is fueling this transatlantic surge? Several factors are contributing to the massive influx of US visitors to Europe in 2025. First, the US dollar’s strength against the Euro and British Pound has made travel to Europe more affordable for American tourists. Coupled with this favorable exchange rate is the increased flight connectivity between major US cities and European capitals, allowing travelers easier access to Europe’s top destinations.

Furthermore, aggressive marketing by European tourism boards and a strong emphasis on cultural experiences have successfully targeted the high-spending American traveler. From luxury shopping in Paris to historic tours in Greece, European destinations are providing tailored experiences for the discerning American tourist.

What Lies Ahead: A Strong Finish to 2025

With record arrivals and strong spending patterns, Europe’s tourism industry is on track to finish 2025 with significant growth. US tourists are playing a key role in this success, helping drive a 7% increase in outbound spending from the United States. As the year progresses, new challenges like higher travel costs and geopolitical uncertainty may affect the final quarter, but the positive momentum in US-European travel seems set to continue.

In the coming years, Greece and Croatia are likely to continue their rapid rise as top US travel destinations, while the UK and France will remain stable as the perennial favorites for American visitors. The combination of strong demand, lucrative spending, and strategic marketing positions Europe as the dominant travel hub for US tourists in the post-pandemic era.

Europe’s Reign as the Top Destination for US Tourists in 2025

In 2025, US tourism to Europe is at an all-time high, reshaping the landscape of European travel. With the US remaining the largest and most lucrative source of inbound visitors, Europe’s travel sector is thriving. From the historic allure of London and Paris to the explosive growth of destinations like Greece and Croatia, US tourists are fueling a renaissance in European tourism. As the year progresses, record-breaking arrivals and spending surges are set to define the future of transatlantic travel, making 2025 a pivotal year for European tourism.

The Power of European Tourism in 2025

Europe is a powerhouse when it comes to global tourism, and Spain, Italy, Greece, Cyprus, and Croatia are leading the charge. These European countries are not only attracting millions of international visitors but also capitalizing on trends like luxury tourism, eco-tourism, and culinary tourism, which are significantly boosting their tourism revenue. In 2025, the European tourism industry will continue to see record-breaking growth, with countries like Spain and Italy maintaining their dominance, while rising stars like Cyprus and Croatia make their mark.