Greece launches new ‘Restart Tourism’ campaign

Published on : Friday, June 5, 2020

Greek Prime Minister Kyriakos Mitsotakis recently announced the launch of a new national campaign for the tourism industry of Greece titled ‘Restart Tourism’. The campaign was officially unveiled on Thursday, June 4. The campaign has been designed in the wake of the coronavirus pandemic that harshly affected the global tourism industry.

The campaign headed by the tourism ministry was presented at an event in Athens by the head of Rebranding Greece and the government’s Chief Creative Officer, Steve Vranakis. It arrived ahead of the official reopening of the Greek tourism season that is set to begin on June 15.

Prime Minister Kyriakos Mitsotakis mentioned in his official address that the country is hoping to firstly welcome visitors with utmost safety and security. He said that the summer of 2020 will always be memorable because of the situation the world is facing at the moment. He mentioned that the campaign aims to present the message that Greece is more than just sea and sun. He said that the country wants to communicate that Greek summer is similar to a state of mind with the help of the campaign.

He further added that arrival of visitors will be on a Greece that is similar to what people have seen earlier and yet also be different due to the pandemic situation. According to reports, application of basic health protocols would be mandatory without any exception. Prime Minister Mitsotakis shared that safeguarding public health and safety of visitors and tourism workers would continue to be the utmost and non-negotiable priority of the country.

Greece will initially welcome visitors from countries that have shown a good coronavirus containment record. It has also been announced that if situations continue to be stable and conditions remain good, the country will consider opening up to more destinations starting July 1.

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