Gujarat’s Heritage Tourism Potential Unveiled at the 14th International Heritage Tourism Conclave in Vadodara

Published on July 26, 2025

The conclave was the reunion of tourism heads, conservation architects, government officials, historians and members of the royal families of the 14th International Heritage Tourism Conclave, which was held in Vadodara on Friday. This year’s summit had for its theme – strategies for scaling up tourism in India particularly in Gujarat! Gujarat with its immense historical legacy and over flowing heritage properties, it’s considered as one of the most potential State for tourism Industry, but definitely there is a search to find out the better way to preserve and utilise this resources for the future purpose.

One of the central points raised at the conclave was the untapped potential of Gujarat’s many heritage properties. The state boasts an array of historical forts, palaces, and princely estates, many of which have not been effectively utilized for tourism, preservation, or conservation. The Secretary of Gujarat Tourism addressed this issue, urging participants to collaborate with the state government to create engaging experiences for tourists centered around these heritage assets. He pointed out that, during India’s struggle for independence, Gujarat was home to the largest number of princely states in the country. As a result, the region has a wealth of historical sites that can be harnessed for tourism.

However, despite the immense historical value of these properties, many remain under the radar as tourism destinations. The state has started initiatives to enhance the visibility and accessibility of these sites by creating modern experiences for travelers, integrating both heritage and contemporary elements into the tourism offering. This effort aims to bring a new dimension to Gujarat’s tourism industry by combining the state’s rich cultural legacy with the convenience and expectations of today’s visitors.

The Gujarat government is also collaborating with the local cottage industry to give artisans an opportunity to showcase their craft, adding another layer to the region’s tourism potential. The Secretary emphasized the need for heritage property owners to partner with artisans and integrate their work into the tourism experience. Artisans can play a crucial role in preserving local craftsmanship and culture while providing tourists with a more authentic and enriching experience. The Gujarat government has already implemented a robust policy to support such initiatives, and discussions are ongoing with heritage property owners to identify opportunities for collaboration and expansion.

The conclave also focused on the importance of preservation, urging property owners to take a more active role in the conservation of their estates. It was noted that while some properties are indeed being preserved, a more widespread commitment to conservation efforts is required to ensure these historical sites continue to serve as important landmarks for future generations. With an influx of tourists expected to visit these heritage properties, it is crucial that preservation practices keep pace with tourism development to avoid any potential damage to these valuable sites.

In addition to discussing the potential for expanding tourism, the conclave also explored the cultural and historical significance of Gujarat’s heritage. Many participants reflected on the state’s rich artistic legacy, including the patronage of art by Gujarat’s princely families. This history of support for art and culture can still be seen today in the collections of museums and universities across the state, such as the Maharaja Sayajirao University in Vadodara. The university is renowned for its departments of art, music, and drama, as well as its remarkable collection of manuscripts. The university’s historical significance adds to the broader narrative of Gujarat as a cultural hub, making it an essential part of any heritage tourism itinerary.

The conclave, held at the Lukshmi Vilas Palace banquet in Vadodara, was organized by the PHD Chamber of Commerce and Industry. This venue, itself a striking example of the state’s heritage, provided an ideal backdrop for the discussions surrounding the future of Gujarat’s tourism industry. The event provided a platform for industry leaders, government officials, and heritage property owners to connect and develop plans that will ensure Gujarat’s heritage is not only preserved but also presented in a way that attracts tourists from around the world.

The Vadodara conclave thus opened a whole new vista of unexplored opportunities in the heritage tourism sector in Gujarat. Possessing a long historical legacy and rich cultural heritage, and the increasing came together of government, private and local craftsmen from behind, Gujarat is poised to emerge as a leading player in the tourism market of India. The joint iniitiative to develop sustainable and engaging tourism experiences will help to transform the state into a primary heritage tourism destination.