Gulf Shores & Orange Beach Tourism sees slight increase in hospitality sector

Published on : Tuesday, May 5, 2020

Alabama’s one of the popular tourism attraction is Gulf Shores & Orange Beach. Every year, Gulf Shores & Orange Beach draws millions of tourists every year. According to the Gulf Shores & Orange Beach Tourism, overall hotel occupancy rate has seen a slight uptick to around 18% for the weekend amid coronavirus escalation. For Memorial Day weekend, the numbers of tourists are moving up to 27%, according to the Gulf Shores & Orange Beach Tourism Agency.

According to the 2019 state figures, the average hotel occupancy rates for all of 2019 were at 63.3%, up from 62.4% the pervious year. The occupancy rate was highest in Madison County, at 70.5%.

According to the 2019 state figures, the average hotel occupancy rates for all of 2019 were at 63.3%, up from 62.4% the pervious year. The occupancy rate was highest in Madison County, at 70.5%.

There are seven counties in Alabama accounted for 75 percent of all travel-generated employment, the study found. Some 54,262 workers were employed around the beach towns of Orange Beach and Gulf Shores. There are another 32,628 were employed in the Birmingham area while an estimated 18,970 jobs were created in the Huntsville area. The Mobile area of Alabama claimed 18,658 jobs and the Montgomery labor force numbered 14,438. The Tuscaloosa area notched 9,028 jobs while across the state Auburn-Opelika had 7,076 workers, the annual report said.

The Baldwin County exceeded the $5 billion mark in travel-related spending, a 9% increase over 2018 to $5.2 billion. Birmingham/Jefferson County was in second place at $2.41 billion, representing a 5.5% increase from 2018.

Lee Sentell, the state’s tourism director said that the Huntsville and the Madison County, with $1.62 billion in sales, achieved the state’s highest increase at 15.2% growth from 2018.

Huntsville, the community, has reinvented itself in the past couple of decades to where it’s designed to attract young, high-tech people. They have done a great job with restaurants, craft breweries, and an arts center open to all. It’s a fresh and vibrant feeling in North Alabama.

Another such tourism attraction, Montgomery, driven by a 5.6% growth in visitors, saw its tourism-related spending reach $1.03 billion, which is a first.

Lee Sentell credited the National Memorial for Peace and Justice for being a top draw. The memorial, which opened two years ago, is intended to commemorate the victims of lynching in the United States and acknowledge past racial terrorism.


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