Hangzhou promotes its MICE offerings in Singapore

Tuesday, April 2, 2019

With the aim to expand Hangzhou’s presence in the meetings, incentives, conventions and exhibitions (MICE) sector at the global level, a roadshow was held at Singapore Marriott Tang Plaza Hotel in March, 2019. Singapore is a major target market for Hangzhou. The roadshow is Hangzhou’s first ever promotion of its MICE offerings in Singapore.

A report by the International Congress and Convention Association (ICCA) says, Singapore remains Asia Pacific’s top international meetings and conventions city. It boasts of a large number of professional conference organizers, and a mature MICE industry chain.

The roadshow organized by Business Events Hangzhou, in partnership with eight leading MICE service providers, delivered an in-depth presentation to 28 Singapore-based MICE service buyers on why Hangzhou should be the go-to destination for ‘new economy’ conferences.

As an emerging destination for ‘new economy’ conferences, Hangzhou has transformed itself into a prime destination for international conferences.

In addition to world-renowned scenic beauty and a profound cultural heritage, Hangzhou has advantages in terms of the development of the smart internet, fintech and sustainable energies alongside culturally-focused creative industries and new retail. The combination of the growing footprint in both the MICE and the new economy sectors has created a mutually beneficial circle.

Hangzhou MICE service providers highlighted how meeting and meeting service buyers can benefit from fast-growing MICE destinations. The eight service providers from Hangzhou expressed their interest in collaborating with Singapore-based meeting service buyers and enterprise-class buyers.

« Back to Page

• Global travel swells as China reopens border Trip.com reveals

• Rosewood Hotels & Resorts signs new property in Hangzhou

• Mandarin Oriental to open new property in Hangzhou, China

• Hangzhou experiencing tourism boom during this year’s “Golden Week” holiday

• Tourism resources in Chicago promoted by China’s Hangzhou