Published on : Thursday, May 6, 2021
Hannah Fisher has appointed as the new Marketing Director of Saga Travel. Fisher comes with a wealth of experience gathered over more than 20 years in the marketing industry. She specialises in marketing strategy and digital transformation, having most recently worked for Dentsu International leading clients Honda, Camelot and TSB.
Prior to that Fisher held senior marketing roles at More Than, Sky and Direct Line. As a part of her new role, she will be responsible for the development and delivery of the marketing strategy for Saga Travel and will lead the implementation of greater digital capability to drive a truly integrated approach to marketing communications.
In addition to her new role at Saga Travel, Fisher is an active mentor and member of Bloom UK, which aims to lift up the next generation of female leaders and in her spare time, she volunteers as an NHS first responder. Nick Stace, Chief Executive, Saga Travel, said in a statement that the company is delighted to welcome Hannah’s experience to the Saga Travel team.
He mentioned that Hannah’s excellent background with strong consumer brands will provide the strategic rigour to ensure that Saga leads the pack in both retaining current customers and attracting new ones. He also shared that Hannah is joining the company at a time when it is experiencing tremendous customer demand for cruise holidays, which has seen the early sailings already fully booked.