Hanoi Achieves New Record Nearly Thirty One Million Visitors in this Year with their Tourism Revenue Soaring to More than Four Billion USD Driven by its Vibrant Events

Published on November 29, 2025

Hanoi has seen an unprecedented surge in tourism, receiving as many as 30.94 million visitors in the first 11 months of 2025. This sets an all-time record for the capital, up 22.1% year on year. Tourism revenue surged 20.7%, reaching VND120.6 trillion (US$4.57 billion), underlining the city’s growing appeal as a top travel destination.

According to the Hanoi Department of Tourism, such a stellar performance is a result of the city’s efforts to continually refresh its tourism products, services, and events in conformity with the changing needs of travelers. In November 2025 alone, the city welcomed 2.5 million visitors, up 14.7% from the same period in 2024.

Strategic Focus on Sustainable Tourism

With the rise in tourist numbers, Hanoi’s growth in the tourism sector has also come with a strategic focus on sustainable tourism. The city’s government has been actively involved in implementing eco-friendly initiatives, ensuring that the growth of tourism does not come at the expense of its rich cultural and environmental heritage. This includes initiatives to reduce carbon emissions, improve waste management, and preserve historical landmarks while continuing to enhance the visitor experience.

The city has adopted measures to reduce its carbon footprint, including promoting electric vehicles for sightseeing tours and encouraging eco-conscious accommodation options. These initiatives are not only contributing to the environmental sustainability of the tourism sector but also enhancing Hanoi’s appeal among eco-tourists looking for responsible and sustainable travel options.

Diversified Tourism Offerings: A Rich Blend of Culture, Nature, and Adventure

Hanoi’s tourism success is also driven by its ability to cater to a diverse range of travelers. Whether visitors are looking for cultural immersion, nature experiences, luxury retreats, or adventure activities, Hanoi has something to offer everyone.

The city’s cultural tourism offerings continue to grow, with tourists flocking to see the historical Hoan Kiem Lake, Ngoc Son Temple, and the Imperial Citadel of Thang Long. Hanoi’s vibrant festivals and traditional performances, such as water puppet shows and Vietnamese music and dance, offer visitors a deep dive into the rich history of the region.

For nature lovers and wildlife enthusiasts, the proximity of Panna National Park and Tam Dao National Park offers the perfect escape. Visitors can explore Vietnam’s natural landscapes, go on a safari, or enjoy trekking and birdwatching in some of the country’s most breathtaking natural areas. The city’s connection to rural landscapes, including the scenic Red River Delta, offers tourists the opportunity to experience traditional rural Vietnamese life and agro-tourism.

Hotel and Accommodation Sector Expansion

The rapid growth in visitor numbers is having a profound effect on Hanoi’s hotel and accommodation sector. With a room occupancy rate of 73.4% in November 2025, and the continued development of high-end properties, the city’s hospitality sector is seeing impressive growth. The 3,761 accommodation facilities now available in Hanoi—including everything from budget stays to luxury resorts—are ensuring that the city can accommodate an increasingly diverse tourist base.

Hanoi’s emphasis on high-quality accommodation has led to a boom in the development of luxury hotels, boutique stays, and eco-friendly resorts. This expansion of hotel infrastructure helps ensure that visitors can experience the best of Hanoi, whether they prefer the grandeur of a five-star resort or a more intimate, eco-conscious boutique experience.

Strengthening Service Capacity for Peak Tourism

With an increasing influx of tourists, particularly during peak months, Hanoi’s tourism service capacity has been a key factor in sustaining growth. The city has actively developed its tourism workforce to meet rising demand, with nearly 6,898 international tour guides and 2,620 domestic guides offering expert services to visitors. The growth in the number of tourism companies, both domestic and international, has also contributed to Hanoi’s ability to maintain high standards of service.

The local travel agencies and tour operators are adapting quickly to meet the demands of both mass and niche tourism. Tourists now have access to a range of tailored experiences, including luxury city tours, heritage walks, food tours, and immersive cultural activities. As a result, Hanoi is becoming known for its diverse and highly personalized tourism offerings, catering to a growing global audience.

Promoting Local Economy and Sustainable Livelihoods

The rise in tourism revenue in Hanoi has had a significant impact on the local economy, supporting a wide range of local businesses and small enterprises. With an increasing number of tourists, the demand for local handicrafts, souvenirs, and traditional Vietnamese goods has soared, providing a source of income for many small businesses in the city.

The tourism sector has also helped create jobs, not only in the hotel industry but also in transportation, tourism services, and local artisan workshops. By encouraging local sourcing, Hanoi’s tourism strategy supports the livelihoods of local communities while simultaneously providing tourists with authentic, high-quality products and experiences.

A Bright Future for Hanoi’s Tourism Sector

Looking ahead, the future of Hanoi’s tourism sector appears exceptionally bright. With a strategic focus on sustainable development, eco-tourism, and cultural preservation, the city is well-positioned to handle the growing demand while maintaining its rich heritage and natural beauty. The tourism industry in Hanoi will continue to play a crucial role in Vietnam’s economic development, not only by boosting tourism revenue but also by creating lasting jobs, opportunities, and experiences for both locals and visitors.

As more international flights arrive and the infrastructure continues to develop, Hanoi’s tourism sector will remain a significant contributor to Vietnam’s growing global stature as a leading tourism destination. Through the continued enhancement of tourism products, strategic marketing campaigns, and a focus on sustainability, Hanoi will undoubtedly continue to attract increasing numbers of visitors from around the world.

A Tourism Destination for the Future

The particularly good performance of Hanoi in 2025, characterized by record tourist arrivals and outstanding revenue growth, testifies to the fact that the city has become increasingly important internationally as a tourist destination. With its rich mix of cultural heritage, luxury, adventure tourism, and eco-friendly experiences, Hanoi will continue to hold an important place within the Southeast Asian tourism industry. As Hanoi continues to evolve, its tourism sector remains crucial to Vietnam’s economy, poised for further growth in the coming years.

While tourists continue to arrive en masse in Hanoi, the city’s innovative approach to tourism development and its commitment to sustainability mean that it will doubtless remain one of the top travel destinations in Asia for both domestic and international visitors. The future of tourism is bright for the city, and 2025’s momentum is certain to carry it far for many years to come.