Harbin city is aiming to attract more European tourists

Thursday, November 1, 2018

Harbin, the capital city of Heilongjiang province in northeast China famous for its ice and snow tourism, is aiming to attract more European tourists.

A delegation from the city sent out the message to Europe at a press conference held in Brussels. The press conference was followed by a photo exhibition and a promotional video introducing the tourist attractions of the city.

“We would like to introduce Harbin’s unique all-season tourism resources and the annually-held Harbin International Ice and Snow Festival,” said Yan Honglei, director of the tourism and development commission of Harbin City.

As a popular tourist stop, the city received 77.12 million tourists in 2017 and made revenue of 117 billion yuan (17 billion U.S dollars), according to Yan.

“At present, Harbin has had 31 sister cities in 26 countries around the world. We hope to introduce Harbin to more European friends…and carry out multi-level tourism cooperation,” Yan added.

Pierre Coenegrachts, the deputy general manager of Belgian Tourist Office (Wallonia Belgium Tourism), said that Wallonia seeks the arrival of Chinese tourists, underlining that some tourism companies even launched high-quality tailor-made products for Chinese tourists.

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