Harbin’s Winter Tourism Boom: How GTEF 2025 is Driving a Surge in Flights from Russia, Japan, and South Korea – Air China & Major Airlines Ready for the Rush!

Published on December 9, 2025

Harbin’s Winter Tourism Boom: How GTEF 2025 is Driving a Surge in Flights from Russia, Japan, and South Korea – Air China & Major Airlines Ready for the Rush! As Harbin prepares to host the highly anticipated Global Tourism Economy Forum (GTEF) 2025 from December 15 to 17, the city is on track for an unprecedented surge in international tourism. Known for its stunning ice-sculpture festivals, winter sports, and unique cultural blend, Harbin has seen a steady rise in visitors over recent years. But with the arrival of GTEF 2025, the city is set to attract even more travelers from across the globe, particularly from nearby Russia, Japan, and South Korea. This massive influx is expected to significantly impact both the airline and hospitality industries, with airlines like Air China, S7 Airlines, Japan Airlines, and Korean Air increasing their flights to Harbin to accommodate the growing demand. As the city positions itself as a top-tier winter destination, travelers can look forward to a wealth of experiences, from cultural festivals to thrilling winter sports, all while enjoying enhanced flight options and world-class accommodations.

Harbin’s Winter Tourism Boom: How GTEF 2025 is Driving a Surge in Flights from Russia, Japan, and South Korea – Air China & Major Airlines Ready for the Rush!

Harbin, the capital of Heilongjiang province in northeastern China, has long been known for its stunning ice-sculpture festivals and cold-weather tourism. But in 2025, the city is poised to experience a tourism boom like never before, thanks to the upcoming Global Tourism Economy Forum (GTEF) from December 15 to 17. This prestigious event is expected to bring over 1,000 international guests, including influential leaders, government officials, and tourism experts from more than 30 countries, fueling both domestic and international travel to the region.

GTEF 2025 will showcase the impressive rise of Harbin’s winter tourism, particularly focusing on the ice-and-snow economy. Harbin’s annual Ice and Snow Festival, one of the largest in the world, has already positioned the city as a must-visit winter destination. Now, with GTEF bringing more attention to the region, major airlines and hospitality providers are gearing up for a record-breaking surge in international visitors, particularly from Russia, Japan, South Korea, and other neighboring countries.

Harbin’s Winter Tourism Boom: What Makes it Special?

Harbin’s allure lies in its unique combination of cold-weather attractions, rich cultural heritage, and cutting-edge developments in the tourism sector. Each year, visitors flock to Harbin to experience the magical Ice and Snow Sculpture Festival, where towering ice sculptures light up the city in dazzling displays of artistry. With temperatures often dipping below freezing, the city becomes a winter wonderland, offering tourists a chance to experience extreme winter conditions while enjoying a host of activities such as ice skating, skiing, and snowboarding. In addition to winter sports, the city’s thriving cultural scene, highlighted by Russian influences and traditional Chinese heritage, provides a well-rounded travel experience.

Beyond the stunning sculptures, the growing focus on the ice-snow economy is another major draw. In recent years, Harbin and the surrounding region have been promoting their winter tourism as a year-round attraction, offering not just winter activities but eco-tourism, wellness retreats, and cultural experiences. Heilongjiang province, of which Harbin is the capital, has seen impressive growth in tourism. In 2024, Heilongjiang welcomed over 282 million visitors, with total tourism spending soaring by 67 percent to 370.12 billion yuan. The success of Heilongjiang’s two annual “100-day tourism promotion campaigns,” one in summer and one in winter, has further cemented Harbin’s position as a top-tier travel destination.

As Harbin becomes an increasingly popular winter escape, airlines and hotels are ramping up their operations to accommodate the growing influx of international visitors, particularly from countries in close proximity.

How GTEF 2025 is Driving a Surge in Flights from Russia, Japan, and South Korea

The 2025 Global Tourism Economy Forum is expected to play a pivotal role in driving tourism traffic to Harbin. Over the last few years, the city has seen a steady increase in international arrivals, particularly from nearby Russia, Japan, and South Korea. With GTEF scheduled to bring more than 1,000 delegates to Harbin, this trend is set to escalate.

Russia, with its proximity to Harbin and shared cultural ties, has long been a significant source of international tourists. In 2024, Russia accounted for a substantial portion of Harbin’s inbound tourism, especially during the winter months when Russian tourists are drawn to the city’s ice-sculpture festivals and winter activities. The boom in winter tourism between Harbin and Russia is expected to intensify in the lead-up to GTEF 2025, as the city becomes a central hub for cross-border tourism in the region.

Similarly, Japan and South Korea have shown growing interest in Harbin as a winter destination. Due to geographic proximity and a shared appreciation for cold-weather sports, both countries have become key contributors to Harbin’s tourism sector. In the 2024-2025 winter season, Harbin experienced a 94.2% surge in international visitors, with a notable increase in tourists from Japan and South Korea. As GTEF 2025 draws near, it’s anticipated that flights from these countries will continue to surge, with airlines introducing more direct routes and increasing flight frequencies.

Airlines Prepare for the Rush: How Air China, S7 Airlines, and Other Major Airlines are Gearing Up

As Harbin braces for a dramatic increase in international visitors due to GTEF 2025, airlines are already making preparations to meet the surge in demand. Air China, one of the country’s largest carriers, is expected to see a substantial increase in passenger numbers for flights to Harbin. The airline, which already operates direct flights between Harbin and several major cities in Russia, Japan, and South Korea, will likely add more flights during the GTEF event. Air China’s extensive domestic and international network makes it a key player in ensuring that the influx of international visitors can reach Harbin easily and efficiently.

In addition to Air China, S7 Airlines, one of Russia’s leading carriers, is also preparing for the expected increase in demand. S7 Airlines already operates a direct route between Moscow and Harbin, which has proven popular with Russian tourists looking to experience the city’s winter wonders. As GTEF 2025 draws nearer, S7 is likely to ramp up its services, with more frequent flights between Russia and Harbin to accommodate the growing number of attendees and tourists.

Japan Airlines (JAL) and Korean Air, two of Asia’s premier carriers, are also expected to play a significant role in the surge of tourism to Harbin. Both airlines are renowned for their top-tier service and have long provided direct flights between Harbin and major cities in Japan and South Korea. With GTEF 2025 expected to attract delegates and tourists from these countries, airlines like JAL and Korean Air are well-positioned to meet the growing demand.

Increased airline capacity from these major international carriers means more options for tourists looking to visit Harbin. With more direct flights and increased frequency of existing routes, travelers from Russia, Japan, South Korea, and other neighboring countries will have greater flexibility in planning their trips, making Harbin an even more accessible destination.

The Role of the Hospitality Industry in Harbin’s Growing Tourism Scene

With the anticipated surge in international visitors, the hospitality industry in Harbin is undergoing a transformation. The city’s hotel and resort sector is preparing for an influx of guests by upgrading facilities, expanding offerings, and enhancing services. High-end international hotel chains like Marriott, Hilton, and Radisson are already well-established in Harbin, with several new properties expected to open in time for GTEF 2025.

Marriott, for example, is expanding its presence in Harbin to cater to the growing number of international visitors. The company’s new hotel developments in the city are expected to offer a range of accommodations, from luxurious five-star properties to more affordable options for budget-conscious tourists. With an increasing number of international travelers attending events like GTEF 2025, the need for high-quality, international-standard hotels has never been greater.

Similarly, Hilton and Radisson have been investing in the region’s growing tourism sector. Both hotel chains are enhancing their facilities and expanding their footprint in the city. This includes the construction of new hotels and the renovation of existing properties to ensure they meet the expectations of international guests.

For tourists planning to attend GTEF 2025 or visit Harbin in the winter months, the expanding range of accommodation options provides more choices and better value for money. Whether seeking luxury, comfort, or budget-friendly alternatives, travelers will find a wide array of options to suit their preferences.

Why Harbin is Becoming a Year-Round Travel Destination

While Harbin is best known for its winter tourism, the city is increasingly positioning itself as a year-round destination for travelers. In recent years, Heilongjiang province has promoted its diverse tourism offerings beyond the winter months. With a growing focus on eco-tourism, wellness retreats, and cultural tourism, the city is attracting tourists year-round.

The city’s well-established ice and snow attractions continue to be a major draw, but Harbin also boasts a rich cultural heritage, including Russian architecture, ancient temples, and traditional Chinese sites. Additionally, Heilongjiang province is becoming a hub for eco-tourism, with its vast forests, pristine lakes, and nature reserves offering a tranquil retreat for travelers seeking outdoor adventure and relaxation.

With the infrastructure improvements and the development of all-season tourism products, Harbin is becoming a more versatile destination. Tourists can now enjoy a mix of winter sports, eco-tourism, and cultural experiences, making the city a compelling choice for those seeking a diverse travel experience.

Travel Tips for Visitors to Harbin During GTEF 2025

For those planning to attend GTEF 2025 or simply visit Harbin during the winter season, here are some helpful travel tips:

1. Book Flights Early: Due to the expected increase in flight demand, it’s recommended to book your flights early. Airlines like Air China, S7 Airlines, Japan Airlines, and Korean Air are expected to offer more flights, but availability may still be limited during peak periods.
2. Pack for the Cold: Harbin’s winter temperatures can be extremely cold, with average temperatures ranging from -10°C to -20°C in December. Be sure to pack warm clothing, including a heavy winter coat, gloves, a hat, and thermal layers.
3. Plan Your Accommodation in Advance: As Harbin experiences a surge in visitors during the winter months, hotels can fill up quickly. Be sure to book your accommodation well in advance, especially if you plan to visit during GTEF 2025.
4. Explore Beyond the Ice Festival: While the Ice and Snow Sculpture Festival is a major highlight, don’t forget to explore Harbin’s other attractions, including the Harbin Siberian Tiger Park, St. Sophia Cathedral, and the Russian influence in the city’s architecture and cuisine.
5. Enjoy the Local Cuisine: Harbin is known for its hearty winter cuisine, including dishes like smoked sausage, dumplings, and hot pot. Be sure to try the local food while you’re in town.
6. Stay Safe and Stay Warm: Harbin’s cold weather can be harsh, so make sure to take precautions against frostbite and hypothermia. Stay indoors when necessary and always wear warm clothing.

Harbin’s Winter Tourism Boom is Set to Explode with GTEF 2025 – Flights from Russia, Japan, and South Korea Skyrocketing! Get ready as Air China, S7 Airlines, and top carriers brace for an avalanche of visitors heading to China’s icy wonderland!

Final Thoughts: Why GTEF 2025 Will Make Harbin a Global Tourism Hotspot

With the 2025 Global Tourism Economy Forum set to take place in Harbin, the city is preparing for an influx of international visitors that will reshape its tourism landscape. Airlines are gearing up to meet the surge in demand, and the hospitality industry is expanding to accommodate more guests. As Harbin continues to grow as a year-round destination, the combination of its winter charm and diverse tourism offerings makes it an ideal place for international travelers to visit. Whether attending GTEF 2025 or simply exploring the city’s cultural and natural wonders, Harbin promises to be a destination like no other.