Thursday, January 11, 2024
Hard Rock International, in collaboration with the GEK TERNA Group and the Athens community, marked the commencement of construction for a luxury resort situated at the heart of the Athens Rivera. The groundbreaking ceremony, held at the historic Hellinikon Airport, featured a symbolic shovel celebration, followed by a formal event at the Hellinikon Experience Center. Attendees included executives from Hard Rock International and the GEK TERNA Group, Greek government officials, political dignitaries, and local community leaders.
Hard Rock International Chairman Jim Allen, joined by Greek political dignitaries, key figures from development partner Gek Terna, and local dignitaries, officially broke ground for the Hard Rock Hotel Athens, slated to open its doors in 2027. As the first integrated resort of its kind in continental Europe, the Hard Rock Hotel Athens aims to become a catalyst for economic growth in entertainment and tourism within the city.
Scheduled for completion in 2027, the €1.5 billion project will offer a distinctive destination, featuring a premium hotel, a state-of-the-art meeting and convention space, an advanced entertainment venue, internationally acclaimed dining options, the luxurious Rock Spa® and Pool Complex, and an upscale retail promenade.
This state-of-the-art facility is anticipated to create 3,000 construction jobs and 3,000 permanent positions, not only bolstering the local economy of Athens but also providing an immediate positive impact on Greece’s overall economic landscape.
“Today is a very special day as we celebrate this momentous occasion to bring our unique brand of world class entertainment to Athens,” said Jim Allen, Chairman of Hard Rock International. “We are grateful to all the political leaders, our partners at Gek Terna and the people of Athens for supporting us and this project.”
The Hard Rock Hotel Athens will boast 1,100 guest rooms and 15 dining options, along with a 3,000-seat Hard Rock Live theatre accommodating 4,000 standing guests and the Rock® Spa and Body Rock Fitness. Drawing inspiration from Athens’s rich legacy, culture, and the scenic Mediterranean landscape, this distinctive destination builds upon Hard Rock’s expanding presence in Europe. The commitment of Hard Rock and the GEK TERNA Group aligns with the shared vision of the Greek government and Lamda Development to transform the historical Hellinikon Airport into a world-class redevelopment, enhancing the city and Greece’s tourism industry.
Mr. George Peristeris, Chairman and CEO of GEK TERNA Group stated: “We are delighted that in cooperation with a world leader in this sector, Hard Rock International, we are realizing an investment much higher than its already significant nominal value, offering Greece a development project that will be a reference point for our country’s tourism product internationally, will offer employment to thousands of people and yield significant revenues to the national budget. A project with high domestic added value, as all our investments have always intended. Mr. Peristeris continued, “The Integrated Resort Complex in Hellinikon is no longer a promise, a vision, or a plan. It is a project that is already being built, proving in practice that we implement our commitments.”
Tags: €1.5billionproject, 2027completion, 2027opening, AthensRivera, communityleaders, conventioncenter, diningoptions, distinctivedestination, economicgrowth, entertainment, entertainmentvenue, executives, GEKTERNA, Greekgovernment, groundbreaking, HardRockHotelAthens, HardRockInternational, HellinikonAirport, integratedresort, JimAllen, luxuryresort, politicaldignitaries, PoolComplex, premiumhotel, RockSpa, shovelcelebration, Tourism
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