Hard Rock Hotels debuts all new Reverb brand

Thursday, December 31, 2020

Hard Rock Hotels recently welcomed the launch of new brand, Reverb. The new hotel concept has been designed to stand as an energetic cultural hub for connection, creation and inspiration among music fans, locals and travellers alike. Located adjacent to Atlanta’s Mercedes-Benz Stadium, Reverb Downtown Atlanta marks the first opening, with additional properties slated to open in major United States cities in the next two years.

Reverb properties boast a modern, urban design with all of the necessary amenities for guests to channel their creativity, while enjoying the comforts of travelling and getting to know a new city. The brand has also introduced its City Guides in an effort to curate experiences outside the hotel and engrain guests into the local communities, all of which are unique to each locale and curated by local musicians who know their city the best.

The hotel features 195 rooms, 11 floors, unique workspaces, dynamic common areas and unparalleled views of the Atlanta skyline and Mercedes-Benz Stadium from the RT60 Rooftop Bar. It is an ideal hangout for travellers looking to get a taste of a new city from the perspective of a local or witness their own city from a bird’s eye view. Reverb Downtown Atlanta will also showcase many signature features, designed in partnership with Gensler, which guests can expect across all forthcoming properties.

With an open layout and welcoming vibe for all who walk through the front doors, guests will notice ties to the local communities weaved throughout each individual property, paying tribute to the talent and music fans making each city unique. Jim Allen, Chairman, Hard Rock International said in a statement that the brand’s guiding principle when ideating around Reverb was fostering social connections and providing a multitude of spaces for diverse range of guests to express themselves and their passions for creativity and exploration.

He mentioned that the company has identified through its extensive research that the modern traveller is hungry for opportunities to connect with new people and encounter a melting pot of cultures and experiences. He shared that a unique hotel brand that is the ultimate sanctuary for the dynamic needs of today’s travellers, but also has a clear Hard Rock feel to it through music was crafted to meet the same aspirations.

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