Published on : Wednesday, February 24, 2021
Although Hawaii’s tourism industry continues to suffer financially from the pandemic, the economic slump has given the islands a chance to think about how they want things to be different henceforth.
The Hawai‘i Tourism Authority (HTA), the legislative body that looks after tourism in Hawaii is aiming to evaluate and improve the island chain’s connection with tourism.
This exercise in self-reflection is due to a leadership change last year within the HTA, which had been criticized in the past for neglecting environmental, cultural and residential issues in support of economic gain.
Each island is in the middle of being reviewed. Hawaii aims to protect its natural resources, strengthen its culture and limit the negative impacts of unrestricted tourism. It also wants to see its residents more contented and happy.