Published on : Tuesday, June 5, 2018
With the help of a strategic partnership with Country Garden Hotels Group, is lining up new hotel openings. The Country Garden properties under this contract will be handled by DoubleTree by Hilton and Hilton Garden Inn brands. Hilton’s joint venture with Country Garden, biggest property developer of China will help the brand to fortify its hold in China.
In fact, the move is at par with the strategic efforts of Hilton to take advantage of the prosperous Chinese tourism and leisure sector. According to a report by World Tourism Economy, China’s number of inbound tourist arrivals has increased to 11.88 billion last year in comparison to 11.12 billion in 2016 and the positive side is likely to continue this year as well.
Hilton has all total 470 properties, either operating or under construction in China. The hotelier in April had further expanded its presence in the country by opening Hampton by Hilton Shunde Longjiang, Foshan and the Hampton by Hilton Suzhou Xiangcheng District.
The recent developments highlight the expansion strategy of Hilton that is anticipated to put the company on a constant growth trajectory. In a bid to preserve its position as the fastest-growing global hospitality company, Hilton is experiencing a constant growth. In last year, Hilton saw a net unit growth of 18,400 rooms. In addition, in the first quarter of this year, the company achieved net unit growth of 7,100 rooms and witnessed a 7% growth from the prior-year quarter.