HKTB launches global engagement programme to boost tourism recovery

Published on : Tuesday, February 9, 2021

The Hong Kong Tourism Board (HKTB) has announced that it has decided to organise its first global fan-engagement programme, “Hong Kong Super Fans”, to accelerate its promotional efforts as part of the post COVID-19 tourism-recovery plan it has been developing over the past year. In a time when international travel is facing unprecedented and the world is waiting to roll out vaccines in the hope of resuming normality, the HKTB is harnessing the power of community to remind people why they love Hong Kong as well as to drum up excitement about visiting the city once borders reopen.

In its latest programme, the HKTB has invited Super Fans, people with social influence and a heartfelt connection to Hong Kong to take part in exclusive online and offline activities that have been designed to showcase the best the city has to offer. These Super Fans will be invited to explore Hong Kong in all its glory, from heritage attractions to hidden local gems and exciting new happenings, once international travel is allowed again, and share their experiences with their audience (Fans & Friends). To show its appreciation, the HKTB has also organised a series of attractive offers and incentives that can be enjoyed by all Fans & Friends of Hong Kong.

The HKTB has been recruiting Super Fans by invitation in Hong Kong and 20 key markets through the HKTB’s worldwide offices in Asia, Australasia, Europe, Africa, the Middle East, and the Americas. The programme launched its debut activity this week, a virtual tour celebrating everything unique about ringing in Chinese New Year in Hong Kong – organised especially for the very first Super Fans. The “online + offline” journey takes the Super Fans through the charismatic neighbourhood of Old Town Central to experience cherished traditions and shop for auspicious essentials, while enjoying a pre-delivered “Good Fortune Bag”, filled with lucky ornaments, festive snacks and more, from the comfort of their own homes.

Dr YK Pang, Chairman, HKTB said in his statement that the HKTB has been planning ahead to prepare for the much-anticipated grand invitation to welcome visitors back to Hong Kong. He mentioned that the ‘Hong Kong Super Fans’ programme is both an important, integral element of the HKTB’s recovery plan, and a way to show appreciation to the people whose continued passion for Hong Kong has maintained top-of-mind awareness of the city as a world-class travel destination. He added that the ‘Hong Kong Super Fans’ programme is the first major step to re-engage with passionate travellers across the globe and informed that as borders begin to reopen, the tourism board will also roll out the ‘Open House Hong Kong’ campaign to tell the world that Hong Kong is ready to embrace visitors again with a collection of competitive travel offers and exciting in-town experiences.

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