HKTDC is promoting promote wine tourism to attract upscale visitors in Hong Kong

Thursday, November 7, 2019

The 12th Hong Kong International Wine & Spirits Fair, organised by the Hong Kong Trade Development Council (HKTDC), is set to open tomorrow (7 November) and continues till Saturday (9 November) at the Hong Kong Convention and Exhibition Centre (HKCEC).

The 12th edition of the HKTDC Hong Kong International Wine & Spirits Fair, organised by HKTDC, is set to open at the Hong Kong Convention and Exhibition Centre tomorrow (7 November) and run until Saturday (9 November). Johnny Wan, HKTDC Director, Exhibitions Market Development, announced details of the event at a press briefing today.

The precious Amador Diez, from Rueda D.O. of Spain, is produced with grapes from a 100-year-old vine and for only 2,000 bottles a year.

The Japanese Wakayama Craft Gin made with the traditional shochu methods produces a unique Japanese style gin.

Converging 1,075 exhibitors from 30 countries and regions, the 12th Wine & Spirits Fair will feature 20 pavilions from wine-producing regions, trade associations, as well as governmental bodies looking to promote their quality wine and spirits. This year, Japan’s Tottori Prefecture will host its debut pavilion at the fair, while the pavilions from the Czech Republic, Germany, Spain, coupled with the Japan External Trade Organization (JETRO) will all expand in scale.

In addition to the Liquor & Beverage Products Zone, other zones include Whisky and Spirits, Beer and the World of Olive Oil. This year, a Craft Beer Pavilion is being launched as part of the broader Beer Zone, featuring an assortment of quality craft brews from Hong Kong.

During the three-day fair, close to 60 special events will be hosted, including a seminar featuring Tadashi Agi, the author of the famous wine manga comics, The Drops of God, who will share his insights into Matching Japanese Wine & Cantonese Cuisine tomorrow. Other events include tasting sessions, master classes, cocktail demonstrations, the Wine Industry Conference, thematic seminars, mixologist competitions and educational talks.

Riding on its resounding success last year, the HKTDC is once again co-organising the Asia Wine Academy with the School of Hotel and Tourism Management of The Hong Kong Polytechnic University. This year, the academy will feature Lu Yang, the world’s first Chinese Master Sommelier, together with Jeannie Cho Lee, Master of Wine, who will host a series of courses titled “Looking into Variations of Cabernet”.

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