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Holiday tourism expected to do better this year in Palm Beaches

Thursday, November 26, 2020

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Holiday tourism is expected to fare a lot different this year. That’s why, Discover the Palm Beaches is aiming to encourage small businesses.


“We originally opened in 2012,” said Alaina Witherell, co-owner of Alaina’s Cafe.


Since then, they’ve expanded their operations; however, the COVID-19 pandemic set them back.


“We did curbsides, we offered to-go’s, whatever people needed we were here from them to do whatever we possibly could do,” Witherell said.


After getting support from loyal customers they are now giving back their thanks by offering a $25 three-course Thanksgiving meal.


“We’ve been advertising that we are doing this prefixed meal. It’s very easy, all you have to do is pick it up, put it right in your oven and serve it,” said Carlina Murgio, the manager of Alaina’s Cafe.


Nevertheless, they are not the only business adjusting in these times of pandemic. The Eau Palm Beach is expanding Thanksgiving dinner services to their oceanfront cabanas, keeping social distancing rules in place.


“It’s been a slow trend but we are seeing signs of growth,” said Gina Kramer, the public relations manager at Discover the Palm Beaches. “We recently wrapped up October at nearly 45% occupancy.”


There is a 30% drop compared to last year. Still, safety remains the destination’s focus according to Kramer.


“It’s remaining nimble, remaining flexible and it’s just continuing to emphasize health and safety and making sure we are not only meeting, but exceeding expectations,” Kramer said.

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