Published on : Thursday, December 12, 2019
Amid social unrest, Hong Kong outbound by number of departures in summer grew by small margin though inbound into Hong Kong dropped significantly! Since June, convention centers are accessible and fully operational, and international exhibitions there including ITE2019 held as planned, so they are not target of protests!
Hong Kong citizens from July to September during peak holiday season this year made 23.0 million departures (outbound), up 1.7%, of which 3.30 million via airport, down 0.8%, and 131101 via Kai Tak Cruise Terminal, up 0.45%! Apparently, overseas holiday remains part of life style!
In September this year, Japan saw a spectacular 23.56% growth of arrivals from Hong Kong, bringing third quarter total to 562,970! In the first 9 months this year, outbound of the city to Thailand grew 2.74% to 799,474; and to Australia grew 2.70% to 232,300!
A Big and Quality Source Market
With around 7.4 million people but spending US$26.5 billion on outbound in 2018, Hong Kong rank World’s 11st and Asia’s 3rd largest source market after China (mainland) and South Korea! A quality market, Hong Kong’s per capita outbound spending in 2018 averaged US$3580 way above those of Australia at around US$1500, UK at US$1150, and Germany at US$1140!
ITE covers Regional Travel Trade, MICE & Quality FIT
ITE Hong Kong 2020, which combines the 34th ITE (LEISURE) & 15th ITE MICE, will be held from June 11 to 14, 2020 at Halls 1 of Hong Kong Convention & Exhibition Centre. Its first two days for trade and professionals only requiring registration for admission, while nearly 85% of its 74000 visitors in the two public days are quality FIT!
The only travel fair in Hong Kong, ITE2019 held successfully amid protest marches with all 675 exhibitors present, of which 87% from overseas! Among its 11613 buyers and visitors in 2 trade days, 11% from overseas, over 60% locally and 26% from China mainly Guangdong, so south China well covered too!
ITE offers B2B program including for examples assisting exhibitors holding trade or MICE seminars, and holding Business Matching for seller quick-dating buyers; and B2C program including sponsorship, seminars and performances held inside exhibition halls etc.
ITE MICE, the only MICE exhibition in Greater Bay
Over 140 exhibitors cover MICE. Among buyers and trade visitors, 19% from MICE / corporations, over 50% from travel agents, and 41% interest in both MICE and leisure travel which reflects synergy of combining leisure and MICE. Significantly, 51.6% of MICE visitor interest in holding incentive tours and 33.2% in business meeting abroad.
The Greater Bay Area, which includes Hong Kong, Shenzhen, Guangzhou, Macau and some other cities of Guangdong, has a combined GDP of US$1.69 trillion and population of 68 million. ITE MICE is the only of its kind in the Greater Bay.