Hong Kong Tourism resumes ‘Holiday at Home’ campaign to revive domestic tourism

Published on : Wednesday, September 16, 2020

The Hong Kong Tourism Board (HKTB) has gradually started to resume promotions in the local and source markets, in order to revive tourism through a combination of short-term and long-term strategies. The move comes following the recent positive progress in the Hong Kong government’s discussions with other destinations on forming travel bubbles.

The HKTB has decided to begin promotions with the ‘Holiday at Home’ campaign to create positive atmosphere in Hong Kong and encourage consumption. While the global pandemic remains volatile, the seven major international MICE events include first-time events for Hong Kong and the Greater China region, and the largest MICE event of its kind in Asia.

Dr YK Pang, Chairman, HKTB said in a statement that the HKTB is working diligently on the ‘Open House Hong Kong’ platform and anticipating that the mainland, in particular the Greater Bay Area, and some short haul markets will be open for travel relatively soon. He mentioned that the HKTB is planning promotions and tactical offers targeting these markets, which will be launched immediately once cross-boundary travel resumes. He also shared that the tourism board will also continue to maintain Hong Kong’s presence in source markets through a variety of promotions and mega events.