Hoonify wins big at ski lift pitch, boosting growth trajectory

Tuesday, February 13, 2024


Nestled amidst snow-capped peaks reaching 12,000 feet and perched 30 feet above ground, nine promising startups from New Mexico recently showcased their ideas to national investors aboard Taos Ski Valley’s chairlifts during the annual Ski Lift Pitch event, organized by CNM Ingenuity. Each participating startup had the chance to share their elevator pitch with representatives from up to six investment firms during the ascent, discussing their business, the challenges they aim to address, or the innovations they plan to introduce, all while fielding quick questions from the investor panel.

Following the chairlift sessions, three startups advanced as finalists and were granted an additional five minutes to present their pitches to a new panel of judges at the base lodge. The judges deliberated and awarded a first-place prize of $10,000.

This year’s winner was Hoonify, an Albuquerque startup led by experts in supercomputing from the US Department of Energy’s National Laboratories. Their product, TurboOS, aims to democratize access to supercomputing capabilities for the general public. Andrew Clark, CEO of Hoonify, expressed that winning the Ski Lift Pitch was a significant milestone for the company, highlighting the support from both local and national judges and Signifying a critical juncture in their development path.

CNM Ingenuity’s CEO, Kyle Lee, who served as a finalist judge, praised Hoonify’s timely emergence in the market, noting the growing demand for supercomputing as data expansion continues.

Other finalists included Both&, a national apparel brand catering to the transmasculine, gender non-conforming, and nonbinary community, and Integrated OffGrid LLC, which is pioneering a solar-powered device for atmospheric water harvesting that can produce up to 100 gallons of water daily.

Jeff Bargiel, CNM Ingenuity’s Program Director, commended the diverse array of startups and investors participating in this year’s pitch event, expressing enthusiasm for Hoonify’s future and the opportunities the event has created for all involved startups to forge valuable connections.

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