Hospitality industry including hotels shouldn’t ignore printed brochures

Published on : Saturday, December 22, 2018

A survey conducted by Bentley University’s Center for Marketing Technology (CMT) showed that printed materials like brochures, maps and travel guides are still relevant to tourists and visitors even in the digital age. The survey was commissioned by Visitor International, the International Association of Visitor Information Providers.

 

 

 

Tourists and visitors would still reach out for the printed brochure in the hotel lobby or visitor’s centre.

 

 

The survey, conducted by graduate students and faculty advisors at Bentley University’s CMT, included 2,020 respondents across 17 cities in North America and Western Europe. Other findings include:

 

 

 

 

Ian Cross, CMT Director said that This suggests that trip planners are influenced by omni-channel marketing approaches combining print, web and mobile content, more than traditional media. It also suggests that brochures drive awareness and action is taken because of integration with the mobile web and apps.”

 

 

 

Print media complements that of the digital one. Attractions and destinations should consider an integrated print, app and digital marketing strategy to drive awareness and customer interaction, especially for the under 35 audience.

 

 

 

Related Posts

Tags: , , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 05 EMITT 2021
  • 16 SAHIC 2022
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. Taipei Tourism Expo 2021

      November 26 - November 29
    2. Czech TRAVEL MARKET

      November 30 - December 1
    3. TRAVEL TURKEY IZMIR 2021

      December 2 - December 4
    4. GUANGZHOU INTERNATIONAL TRAVEL FAIR 2021

      December 4 - December 6
    5. ILTM Cannes

      December 6 - December 9