Hospitality industry including hotels shouldn’t ignore printed brochures

Published on : Saturday, December 22, 2018

A survey conducted by Bentley University’s Center for Marketing Technology (CMT) showed that printed materials like brochures, maps and travel guides are still relevant to tourists and visitors even in the digital age. The survey was commissioned by Visitor International, the International Association of Visitor Information Providers.

 

 

 

Tourists and visitors would still reach out for the printed brochure in the hotel lobby or visitor’s centre.

 

 

The survey, conducted by graduate students and faculty advisors at Bentley University’s CMT, included 2,020 respondents across 17 cities in North America and Western Europe. Other findings include:

 

 

 

 

Ian Cross, CMT Director said that This suggests that trip planners are influenced by omni-channel marketing approaches combining print, web and mobile content, more than traditional media. It also suggests that brochures drive awareness and action is taken because of integration with the mobile web and apps.”

 

 

 

Print media complements that of the digital one. Attractions and destinations should consider an integrated print, app and digital marketing strategy to drive awareness and customer interaction, especially for the under 35 audience.

 

 

 


(No Like Yet)

Related Posts

Tags: , , , ,

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 06 ITB Asia 2020
  • 12 ITE Hong Kong 2020
  • 13 IMEX 20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 AAA-banner 2020
  • 18 WCTIE 2020
  • 20 GWS-2020
  • 23 emitt 21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. Forum de l’Investissement Hôtelier Africain

      July 7 - July 9
    2. DRT SHOW SHANGHAI

      July 17 - July 19
    3. SHANGHAI WORLD TRAVEL FAIR (SWTF)

      July 30 - August 2
    4. IT&CM CHINA 2020

      August 3 - August 5
    5. Asia Amusement & Attractions Expo 2020

      August 4 - August 6
Get our toolbar!
Review www.travelandtourworld.com on alexa.com