Hospitality sector of Kenya is still to identify its potential

Thursday, August 30, 2018

Tourism and hospitality is one of the key drivers for inclusive growth and sustainable economic development in Kenya with total contribution of 3.7% to the GDP of the country and supporting 429,500 jobs directly (3.4% of total employment) which according to World travel and Tourism Council report of 2018 is anticipated to increase by 2.8% in 2018 and rise by 2.7% pa to 574,000 jobs (3.2% of total employment) in 2028 respectively.

This is probably why tourism has stretched from seaside to mountain resorts in Kenya.

 
The sector has the ability to change regional economic development and contribute heavily on the Kenya’s Vision 2030 economic and macro pillar. It has certainly remained the biggest service industry worldwide, accounting for almost 10 percent of global GDP.

Almost 293 million jobs, or one in eleven jobs around the world, are within the tourism and hospitality sector.

 
The potential of tourism has in fact been identified by policymakers at the national and global levels and is more and more reflected in national and international policy frameworks. At the global level, Sustainable Development Goals 8, 12 and 14 emphasize the central role of tourism and hospitality in creating job opportunities, local promotion of culture and economic development. Nevertheless, as tourism encompasses several sectors and is a cross-cutting issue, the development of tourism has an effect on several Sustainable Development Goals, for instance poverty, decent work, gender and infrastructure development.

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