Hospitality Tomorrow sees signs of recovery

Wednesday, May 13, 2020

 After the impact of the coronavirus pandemic, Ras Al Khaimah has begun to see a recovery in the hospitality sector.

Raki Phillips, chief executive of Ras Al Khaimah Tourism Development Authority said that the market is currently undergoing a cautious return to operation.

During the Bench Events-organised Hospitality Tomorrow show, he added that hopefully by the summer, travel in the most northerly of the United Arab Emirates could be back to normal to some degree.

The Ras Al Khaimah Tourism Development Authority moved quickly to overcome the impact of the Covid-19 outbreak and launched a range of support initiatives to its hospitality, leisure and development partners.

To lay strong foundations for a future recovery the move was designed.

 In order to mitigate the negative impact of coronavirus on the travel to Ras Al Khaimah the tourism authority  sent all business partners and stakeholders a comprehensive contingency plan, which mapped out short- to mid-term solutions.

The UNWTO estimates losses from international visitor spends to be between USD $30-50 billion globally, while the World Travel & Tourism Council have found up to 50 million jobs to be  at risk.

An internal stimulus committee and steering stimulus committee was created by the officials in Ras Al Khaimah.

Philips explained that they  created a stimulus package that was launched in the first week of April, to help those businesses that are struggling to survive which has helped a lot of the businesses in our industry to continue.

Ras Al Khaimah will focus on domestic tourism as it seeks to rebuild. They are now focusing on domestic travel, what that they calling ‘short-cations’ – trying to attract people from across the United Arab Emirates to their  natural, adventure assets.

A new campaign will be launched to promote this when the time is right.

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