Hotelbeds announced a new collaboration with Samoa Tourism Authority

Friday, June 4, 2021

Hotelbeds, the world’s leading bedbank, has today announced a new collaboration with Samoa Tourism Authority to drive in-bound tourism to the Pacific island from Australia and New Zealand while international travel restrictions remain in place.

The campaign will focus on introducing Samoa as a tourist destination to travel agents in Australia and New Zealand by highlighting some of the Pacific island’s greatest attractions, such as its proximity to Australia and New Zealand – currently a key focus due to travel restrictions for long-haul destinations in these two markets –, the incredible beauty of its landscapes, its genuine hospitality and its breathtaking adventures.

The campaign, which runs from the end of May to the end of August, will be available through Hotelbeds’ main distribution channels of Bedsonline – aimed at retail travel agencies – and Hotelbeds – focused on wholesale distribution.

As part of this deal, Hotelbeds will gain the ability to contract more hotels in the area and will have access to exclusive rates which it will then make available to its extensive network of buyers in the travel industry.

Gareth Matthews, Marketing, Communications & CSR Director at Hotelbeds, said that they are very pleased to finally launch this partnership with Samoa Tourism Authority that was initiated in early 2020 but placed on hold due to COVID. We remained in constant contact with Samoa throughout the pandemic and we are happy that they have partnered with us to help them fuel their recovery efforts.

“This campaign will enable us to capture the pent-up demand from our Australian and New Zealand agents while educating them on the destination. Our partnership will make it possible to extend our portfolio of suppliers in the country that we will distribute to more than 60,000 agents worldwide, but we will also secure exclusive promotional rates for our Australia and NZ agents in order for them to book when the time is right.

Fa’amatuainu Lenata’i Suifua, Chief Executive Officer for Samoa Tourism Authority, added that Samoa Tourism Authority is delighted to enter into a partnership with Hotelbeds. This has been a strategic decision for us as we believe there will be a huge demand for international travel when borders are eased. They feel that Hotelbeds is able to help us achieve a wide reach and educate those that are considering a trip to our beautiful country. We look forward to a long and prosperous relationship with them.

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