Published on : Thursday, November 14, 2019
The newly consolidated company is now well positioned, as the leader in its segment, to provide its 180,000 hotel partners globally with incremental, high-value bookings via the company’s portfolio of over 60,000 travel trade buyers, including retail travel agents, tour operators, airlines and points redemption schemes.
Post year-end and following the completed integration, Hotelbeds is focused on becoming the most efficient bedbank player in the industry. To achieve this, the company has identified significant new opportunities to optimise its footprint, operations and commercial model, by investing in automation and cutting-edge technology to improve both the customer experience for its partners, as well as better utilise the scale of its recently combined operations.
Hotelbeds’ target is to lower the ‘cost-per-room-night’ from its current €6.30 level to €4.90 by year-end 2021. This level of efficiency is achievable as the stand-alone Hotelbeds business in 2016, prior to integration, was already achieving a €5.40 cost-per-room-night without the scale and expertise of the newly combined company.
As part of this post-integration, optimisation plan, Hotelbeds has today informed staff that there will be some departures, representing a reduction in the global workforce by about 5%. This will take place in stages over the next 12 months resulting in the scaling down of hubs in Tel Aviv, London, Dubai, Orlando and Zurich.
At the same time, Hotelbeds is announcing that it is investing in the opening of a new technology hub in Valencia, Spain that will drive the future development of the automated platforms, processes and technology that aims to make working with Hotelbeds more seamless and cost efficient for partners.
Joan Vilà, Executive Chairman at Hotelbeds, said: “These results represent a remarkable achievement in what has been an intense year for our teams worldwide as they have worked incredibly hard, in a complex context, to integrate the top three leading players in our segment. I thank all our employees for the level of commitment and initiative they have shown during this period.
“Post-integration, we can focus once again, without distraction, on managing the day-to-day operations of our business to deliver increased value for our travel trade partners. This is also the perfect moment to optimise our operations and fully utilise our strong position to deliver the level of efficiencies our scale and combined capabilities enables.
“As a fully integrated company and the biggest independent bedbank worldwide, coupled with the financial strength and resilience of the business, we are now well positioned, with a clear strategy and focus, to deliver on our ambitious growth plans.”