Hotels.com ‘Reward Yourself’ campaign with Bellpug mascot

Published on : Monday, November 5, 2018

Hotels.com has launched a multi-market advertising campaign to inspire travellers to reward themselves with a stay at one of the brand’s hundreds of thousands of diverse accommodations worldwide.

 

 

The “Reward Yourself” campaign will relaunch  Hotels.com’s brand mascot Bellpug donning upgraded hotelier-inspired attire.

 

 

The campaign will launch in Hong Kong (Nov.1), Taiwan (Nov.2), and Japan (Nov.14). The campaign highlights how a dream holiday can turn into reality the most rewarding way.

 

 

In the first ad spot, a young lady and Bellpug receive pampering manicures and massages in an idyllic spa. Later the lady finds herself in her home, while Bellpug asks her to reward herself with the latest deals on the Hotels.com mobile app.

 

 

In the second ad spot, a businessman and his family are enjoying a bath in a traditional Onsen only to find themselves stuck at home. Bellpug then invites the businessman to redeem his free Reward Night, and take the dream vacation.

 

 

Hotels.com Rewards Program offers no fuss, no frills features that lets guests collect 10 Nights and get 1 Reward Night for free.  It is the most generous and transparent ways having no blackout dates and fees to join.

 

 

The ‘Reward Yourself’ campaign created and executed in conjunction with DDB Group Hong Kong and its sister agencies throughout the region.

 

The ‘Reward Yourself’ campaign will also feature a social video highlighting on exciting “Travel Diary” adventures, as well as a series of humorous bumper ads and digital banners.

 

 

Rewarding campaigns taps on the emotional aspect of the consumer.

 

 

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