Published on : Monday, November 5, 2018
The “Reward Yourself” campaign will relaunch Hotels.com’s brand mascot Bellpug donning upgraded hotelier-inspired attire.
The campaign will launch in Hong Kong (Nov.1), Taiwan (Nov.2), and Japan (Nov.14). The campaign highlights how a dream holiday can turn into reality the most rewarding way.
In the first ad spot, a young lady and Bellpug receive pampering manicures and massages in an idyllic spa. Later the lady finds herself in her home, while Bellpug asks her to reward herself with the latest deals on the Hotels.com mobile app.
In the second ad spot, a businessman and his family are enjoying a bath in a traditional Onsen only to find themselves stuck at home. Bellpug then invites the businessman to redeem his free Reward Night, and take the dream vacation.
Hotels.com Rewards Program offers no fuss, no frills features that lets guests collect 10 Nights and get 1 Reward Night for free. It is the most generous and transparent ways having no blackout dates and fees to join.
The ‘Reward Yourself’ campaign created and executed in conjunction with DDB Group Hong Kong and its sister agencies throughout the region.
Rewarding campaigns taps on the emotional aspect of the consumer.