Published on : Thursday, February 11, 2021
Trying to promote a hotel during a pandemic has been anything but easy, opined Kendi Danbrook. However, seeing the community rally around local businesses, things are appearing to look a little brighter.
“It’s been kind of a tough year for us for sure, however with us being a local, independent hotel we are very grateful to have such a community that is supporting each other as local businesses,” said Danbrook, event and engagement co-ordinator at The Atlas Hotel.
Danbrook said, “Just seeing the overwhelming support and everyone’s showing local love around social media…I think that has been definitely a highlight of my year.”
With travel being discouraged and out-of-city guests quite handful these days, Danbrook said that the hotel, like many other businesses in the tourism industry, has resorted to promoting staycations for local residents.
“We are definitely heavily promoting staycations … and that has definitely helped us come through,” said Danbrook.
The Atlas Hotel is just one member of the local tourism economy that is now turning to local residents to keep it buoyant.
Jim Bence, the president and CEO of Hospitality Saskatchewan, said that several hotels across the province are running Valentine’s Day and Family Day staycation promotions aimed at local residents who wish to get out of the house this long weekend.
“Create your own package,” Bence said. “Let’s not do anything that’s unsafe…but then let’s get creative about this. Let’s start to explore our own province.”
Up north, Elk Ridge Resort and The Hawood Inn near Prince Albert are both beautiful spots. Closer to Saskatoon, Wanuskewin Heritage Park has a lot of outdoor activities. In Regina, Hotel Saskatchewan is once again offering its annual Valentine’s Day packages.
Beaupre Creek Lodge and Cabins, located around 230 kilometers north of Prince Albert, is running a staycation promotion through the month of February for ice fishing enthusiasts.