HSMAI honors Utah Office of Tourism for its excellence in 64th annual Adrian Awards

Published on : Wednesday, April 7, 2021

The Hospitality Sales & Marketing Association International (HSMAI) felicitated the Utah Office of Tourism (UOT) with one silver and two bronze Adrian Awards for marketing distinction for its winning entries in the 64th annual Adrian Awards, which is the largest and most esteemed global travel marketing competition.


For 2020, HSMAI redesigned the Adrian Awards echoing the current travel landscape, with Focus Categories of Corporate Social Responsibility, Crisis Communications/Management, Recovery Strategies, and Talent & Leadership Development, besides the traditional Adrian Award categories.


Vicki Varela, Managing Director, Utah Office of Tourism, said, “Our goal is to support Utah’s great small businesses – guides and outfitters, hoteliers, restaurants, retailers and more – by telling the Utah story effectively. Our marketing aims to encourage responsible visitation, engage with our local communities and to help travelers understand how accessible a Utah adventure can be. Adrian honors affirm that we have created messages that resonate.”


Varela added, “Just like the red emerald, mined only in Utah, we strive to make our storytelling unique and transformational. Thanks to the innovative work from our internal team at the Utah Office of Tourism and key creative partners for making this possible.”


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