Hyatt Expands Global Reach with Six New Wink Hotels in Vietnam

Published on January 8, 2026

Hyatt Hotels Corp. has taken a significant step in expanding its global footprint by introducing Unscripted by Hyatt, a brand designed for upscale, independent hotels. The latest addition to the brand’s portfolio includes six Wink Hotels in Vietnam, significantly enhancing Hyatt’s presence in Southeast Asia.

These six Wink properties are located in key Vietnamese cities: Ho Chi Minh City, Danang, Can Tho, Hai Phong, and Tuy Hoa. The newly acquired hotels include Wink Saigon Centre, Wink Danang Centre, Wink Danang Riverside, Wink Tuy Hoa Beach, Wink Can Tho Centre, and Wink Hai Phong Centre. Another property, Wink Hanoi Westlake, will join the Unscripted collection when it opens in late 2026.

With the addition of these six hotels, Hyatt has doubled its presence in Vietnam, growing from four properties to ten, marking a bold expansion in one of the most vibrant and fast‑growing markets for tourism in Asia.

Unscripted by Hyatt: A Fresh Take on Upscale Independent Hotels

Launched in May 2025, Unscripted by Hyatt brings an innovative concept to the upscale hotel sector. The brand caters to travellers seeking authentic, locally inspired experiences while enjoying the comfort and service associated with Hyatt. By allowing properties to retain their unique character, Unscripted appeals to independent hoteliers looking to join a global platform while maintaining a distinct identity.

Hyatt’s agreement with Indochina Kajima, the parent company of Wink Hotels, brings the Unscripted brand’s core philosophy to life. This collaboration fosters flexibility for hotel owners, providing them with access to Hyatt’s powerful operational support, distribution network, and loyalty programmes, such as the World of Hyatt.

Wink Hotels: Modern Design with a Focus on Sustainability

Founded in 2021, Wink Hotels is a contemporary Vietnamese lifestyle brand that blends modern Vietnamese design with nostalgic elements and a strong focus on sustainability. The brand promotes tech-enabled services to provide guests with a seamless, efficient experience. With a focus on eco-friendly practices, Wink Hotels have quickly become a well-regarded name in the hospitality industry within Vietnam.

By joining the Unscripted by Hyatt collection, Wink Hotels retain their local charm while benefiting from Hyatt’s global reach. Guests can now enjoy unparalleled access to World of Hyatt benefits, including exclusive member rewards, while still experiencing the unique atmosphere of Wink Hotels’ properties.

The merger is expected to elevate the profile of Vietnamese hospitality on the international stage, positioning the country as a key player in the luxury hotel sector. With its bold design, commitment to sustainability, and strategic locations, Wink Hotels offer travellers a distinctive way to experience Vietnam’s rich culture and modern amenities.

Enhancing Vietnam’s Tourism Appeal for Global Travellers

The addition of these six Wink properties to the Unscripted by Hyatt portfolio will significantly increase the appeal of Vietnam as a destination for global travellers. With hotels in key cities like Ho Chi Minh City, Danang, and Hanoi, guests can access vibrant urban experiences, historic sites, and stunning coastal destinations.

Vietnam’s appeal is growing rapidly, particularly among international tourists seeking rich cultural experiences and modern comforts. The expanding presence of Unscripted by Hyatt further strengthens the country’s position as a luxury travel hotspot, catering to the increasing demand for high-quality, locally inspired stays.

Hyatt’s growth in Vietnam also underscores the company’s commitment to the Southeast Asian market, as well as its ability to adapt to evolving consumer preferences for independent, yet upscale, hotel experiences.

Hyatt’s Commitment to Sustainable Growth and Innovation

The launch of Unscripted by Hyatt and the inclusion of Wink Hotels into the brand’s portfolio is a testament to Hyatt’s commitment to both sustainability and innovation. The partnership with Wink Hotels is not just about expanding Hyatt’s global footprint, but also about providing guests with an enriching travel experience that respects local cultures and prioritises sustainable practices.

As the hospitality industry moves toward more eco-conscious operations, Hyatt and Wink Hotels are working towards sustainable solutions that minimise environmental impact while maximising guest satisfaction. This commitment to sustainability will likely resonate well with travellers seeking eco‑friendly options without compromising on style or comfort.

A New Era for Unscripted by Hyatt in Vietnam

The collaboration between Hyatt and Indochina Kajima, and the introduction of Wink Hotels into the Unscripted by Hyatt collection, marks a pivotal moment for Vietnam’s luxury hotel sector. With an expanding portfolio of distinctive properties across key cities, Unscripted by Hyatt offers global travellers an exciting new option for authentic and upscale stays. This expansion is set to transform Vietnam’s hospitality landscape and increase its visibility as a world-class destination.

Hyatt’s creative method of handling independent and upscale hotels guarantees that vacationers will remain enjoying the luxuries of Hyatt and will also be able to taste the local culture at each place, thus, the entire trip experience in Vietnam will be improved.