IBTM Asia Pacific set to be held in Singapore in June 2021

Published on : Friday, November 13, 2020

Global meetings and events industry trade show organiser, IBTM, part of Reed Travel Exhibitions, recently announced new dates for its rescheduled IBTM Asia Pacific that is now all set to take place from June 8–9, 2021 in Singapore at the Marina Bay Sands Expo and Convention Centre. The dates have been moved in order to allow more time for ease of travel restrictions so that majority of the international audience can attend the event in person.

The decision arrived following discussions with international event planners and customers. This year IBTM Asia Pacific has been designed to meet the requirements of Singapore’s Safe Business Events (SBE) Framework and has been developed based on international best practices in consultation with the industry. The SBE is a stringent set of measures which take into account an event attendee’s end-to-end journey, with the aim of creating a safe environment for business events.

IBTM Asia Pacific is the leading event for the meetings and events industry in the region. It brings together a high calibre group of international and regional meeting planners and exhibitors for two days of pre-scheduled one-to-one business meetings, education and networking. As of now, around 50 per cent of exhibitor space has already been sold. The event is under-pinned by IBTM’s sophisticated, industry-leading Hosted Buyer programme which creates personalised appointment diaries for Hosted Buyers and exhibitors to ensure that delegates only meet people with whom there’s a very good chance of doing business.

Michael Jones, Event Manager, IBTM Asia Pacific  said in a statement that organisers know from conversations with customers and the wider industry that meeting in person is regarded as being more important than ever as the industry recovers. He mentioned that the decision to move the dates of the event were made to ensure that as many as possible  attendees from around the globe can join the event in person in Singapore. He also shared that the team is hard at work planning an exciting itinerary that will ensure customers can benefit from an itinerary that combines high quality one-to-one business meetings with inspiring educational content that will provide the insights and knowledge delegates need to rebuild and recover post pandemic.

Edward Koh, Executive Director, Conventions, Meetings & Incentive Travel, Singapore Tourism Board added that in tandem with the rest of the Singapore economy, borders are being reopened safely and progressively through various arrangements and by piloting larger scale events. He shared that authorities are delighted that IBTM is hosting its first Asia Pacific edition in Singapore next year and said that it stands as a testament to the international MICE industry’s confidence in Singapore as a safe, trusted and innovative MICE destination. He stated that authorities are also looking forward to welcome delegates to Singapore for IBTM Asia Pacific 2021.

Aloysius Arlando, President, Singapore Association for Convention & Exhibition Organisers & Suppliers (SACEOS) also mentioned that through the implementation of the Event Industry Resilience Roadmap (IRR), SACEOS supports industry players to embrace opportunities to re-imagine quality event experiences in Singapore. He shared that SACEOS is delighted to partner IBTM Asia Pacific 2021 with its signature ‘Singapore MICE Forum (SMF)’ to deliver rich content and a best-in-class program for the Asia-Pacific region so that the industry can emerge stronger in the post-COVID era.

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