IBTM China announces new Technology Zone for 2019 show

Thursday, June 27, 2019

IBTM China has revealed details of its brand new Technology Zone. The Zone will see IBTM China partnering with DAHLIA+ Agency to deliver an interactive educational experience for exhibitors, hosted buyers and visitors for its 2019 event, which takes place in Beijing from 28-29 August.

The Technology Zone will feature a tech stage for event technology and event design experts to share their latest concepts and ideas. It will also include a tech bar run by the professionals at DAHLIA+ Agency; a go-to area for event attendees to get answers to questions about professional branding, social media usage, digital marketing and tech solutions. Select technology-focused exhibitors will be able to display their products in the zone and deliver presentations showcasing their latest concepts and ideas. There will also be guided event tech tours specifically tailored towards the needs of Hosted Buyers to help them plan and execute outstandingevents and establish strong business modules.

DAHLIA+ Agency was founded by Dahlia El Gazzar,who wasnamed one of the Smart and Inspirational Women in Meetings two years in a row by Smart Meetings Magazine. With over a decade of experience in meetings and events, Dahliaworks with a wide range of events professionals, helping them change the way they work through smart event technology, productivity habits, and unique digital marketing strategies.

Nicole Ci, Event Manger, IBTM China says: “We’re thrilled to be collaborating with DAHLIA+ Agency for our new Technology Zone at IBTM China this year. With technology playing such a vital role in our industryas well as an increasing role in our lives, the new Technology Zone will provide attendees with access to expert knowledge and advice, as well as showcasing the latest technology-focused exhibitors.

Nicole continues: “DAHLIA+ Agency’s experience and expertisewill help attendees understand the full extent of opportunities around technology in meetings and events and help them stay at the cutting edge of the latest industry trends and technological developments.”

Dahlia El Gazzar, Founder of DAHLIA+ Agency, comments: “Technology and our digital world is constantly evolving and quickly. Here’s our constant at the moment: event professionals are always in need of the right mix of education, peer-to-peer sharing of best practices, and connecting with different tech solutions personally. We are looking forward to offering this experience with IBTM China at the Tech Zoneand building onthis techexperience in future years.”

Almost 200 exhibitors are confirmed to attend IBTM China this year, from over 30 countries with several new international exhibitors confirmed including Meliá Serengeti Lodge, Corinthia Hotels, West Prairie Tourism, GL Events, Astana CVB and Russia CVB, as well as many returning exhibitors such as San Francisco Travel Association, Sri Lanka Convention Bureau and South African Tourism. Chinese exhibitors include Beijing Xicheng Tourism, Shanghai New International Expo Center, and Macau Government Tourist Office.

IBTM China is the number one event for the region’s MICE industry, gathering over 5,000 global meetings industry professionals together for two days full of pre-scheduled business meetings. The event uses IBTM’s bespoke ‘matchmaking’ software to provide each Hosted Buyer with a pre-arranged schedule of meetings to ensure that buyers only meet with people with whom there’s a great chance they’ll do business.

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