IBTM China’s 2019 Knowledge Programme will influence creative approach to drive business growth

 Saturday, August 3, 2019 


IBTM China has announced influential thought-leader, disruptor and marketer, Kevin Jackson, as the first in its line-up of exciting speakers for its 2019 event, which will take place in Beijing from 28-29 August 2019.


Kevin will present a thought-provoking session on day one of IBTM China’s Knowledge Programme, titled ‘Growing your business: work less, win more’. Director of Ideas and Innovation at The Experience is the Marketing, Kevin takes a creative approach to driving business growth. His innovative methods focus on driving engagement, participation and action and ensuring that every communications solution involves a memorable and meaningful brand experience.


Kevin has over 30 years’ experience in the marketing and events world, which has seen him work with brands such as Adidas and Zumba, as well as some of the world’s most respected marketing services groups including Interpublic, Grey and Saatchi. He is Editor in Chief at LIVE Communication Magazine, ex-President of The International Live Events Association (ILEA) and has held roles as Vice President at George P Johnson and Jack Morton Worldwide.



Kevin said: “I’m thrilled to be speaking at IBTM China this year. I’m passionate about the meetings and events industry and love speaking to people about their businesses and finding creative ways to solve their challenges. Events such as IBTM China are a fantastic opportunity to come together with fellow professionals and experts, share ideas and come away with new ways of working.”



Nicole Ci, Event Manager, IBTM China, says: “We are delighted to announce Kevin Jackson as one of our keynote speakers for IBTM China this year. Kevin has a vast amount of knowledge and experience to share, as well as fresh and novel approaches to solving business challenges.”



“We’ve put together a packed programme of inspiring educational content for IBTM China this year. As ever, it includes a high calibre mix of speakers drawn from a diverse range of backgrounds, with topics specifically tailored to the Chinese meetings and events industry. We’re looking forward to some lively discussions and to continuing to further knowledge and discussion around the Chinese MICE industry.”


Kevin will join other speakers including Jin Peng, Senior Director atMafengwo Travel, who will discussproduct innovation for destination bureaus and future tourismtrends; Zhang Fan, CEO atMioji,who will explore how to create ‘must visit’ destinations; and Steff Berger, MD of VOBE, who will discuss the importance of effective communication in crisis management.


Some of the international exhibitors signed up to attend so far include Los Angeles Tourism & Convention Board, Melia Hotels, Visit Las Vegas South Africa National Convention Bureau, Busan Metropolitan City, Tourism New Zealand and Macao Trade and Investment Promotion Institute. Domestic exhibitors include Beijing Tourism, SIP Service Industry Development Bureau, Dalian Crowne Plaza Hotel, Jinling Hotels & Resorts.


IBTM China is the number one event for the region’s MICE industry, gathering over 5,000 global meetings industry professionals together for two days full of pre-scheduled business meetings. The event uses IBTM’s bespoke ‘matchmaking’ software to provide each Hosted Buyer with a pre-arranged schedule of meetings to ensure that buyers only meet with people with whom there’s a great chance they’ll do business.


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