IBTM World event, more than 7,000 attendees business meetings in Barcelona

 Thursday, December 9, 2021 


Over 1,200 exhibiting companies from 70 countries around the world attended the three-day event, including convention bureaux from around the world as well as new exhibitors such as the Montalbano Group, Manchester City Football Club, and The Celtic Collection.

David Thompson, IBTM World event director, said the whole team has worked exceptionally hard to make this event a success in quite challenging circumstances and is proud of what they have achieved as a team. Stepping away from our screens and enjoying some face-to-face interaction, inspirational education sessions, and one-to-one business meetings have been wonderful.

More than 1,400 hosted buyers were present from 72 countries. Delegates attended from agencies, corporations, and associations including HelmsBriscoe, HPN Global, First Incentive Travel, HPN Global – World, Follow red Branding Experiences, Knauf, Pfizer, and the European Society of Cardiology.

Liat Zakai, project manager of Kenes, said an event organizer perspective, IBTM World was incredibly well run; from the shuttle at the airport, which made me feel like a VIP, to the offer of an additional night’s accommodation to make my stay more comfortable, I thought everything was very well thought out. The attention to detail was noticed and appreciated.

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