Published on : Saturday, November 6, 2021
IFEMA Madrid continues to work on strengthening its sustainability policies for the benefit of its surrounding environment.
In this regard, in line with the work carried out in 2020, the institution has published the first Sustainable Participation Guides for exhibitors and visitors, with the aim of contributing to the positioning of the fair sector before the challenge of the 2030 Agenda.
These Guides contain a set of recommendations following the lifecycle of participation in a fair or event, so that any participant in one of those activities can make it a sustainable experience and reduce its impact.
The Guide to Sustainable Participation for exhibitors analyses each of the aspects that can potentially be addressed with sustainability in mind, throughout a company’s itinerary, from the moment it makes the decision to participate in a fair until its completion, dismantling, and the journey back to its destination. It is an analysis of the responses that companies deciding to exhibit at a fair will encounter during its lifecycle, and which they can turn into opportunities to collaborate in the achievement of the sustainable development goals. With recommendations ranging from the choice of the appropriate materials for the construction of the stand, taking in the treatment of waste, packaging and chemical products, to safety and the entry and exit of goods, neither forgetting the sustainable management of catering and transport, among many other aspects. Of course, these recommendations are also of interest to assembly companies and agencies.
On the other hand, the Sustainable Participation Guide for visitors includes a series of recommendations that all those who attend a fair or event, both for business and leisure, can follow. The Guide therefore recommends entry using the digital ticket, using public or shared transport to travel to the venues, rational and adequate use of resources during their visit, sending suggestions to the organisation after their visit, etc.
IFEMA MADRID offers these guides openly, and encourages them to be applied not only at its own fairs, but at any fair or event that takes place anywhere on the planet, thus turning this initiative into a sector commitment.