Friday, May 17, 2019
IHG (InterContinental Hotels Group) has unveiled its new all-suites brand, Atwell Suites. The new upper-midscale hotel brand will target an estimated USD18 billion industry segment with strong guest and owner demand.
On the launch occasion Keith Barr, Chief Executive Officer, IHG, commented that The Atwell Suites brand is tailor-made to meet the significant demand in the upper-midscale segment for a new all-suites brand. Our newest offer gives owners and guests something different to what’s out there today – a stylish suite with the flex for guests to work, socialise or explore over a four-to-six-night stay. As they focus on accelerating their growth, the brand will further extend our leading position in the mainstream space.
The Atwell Suites brand is a strong complement to IHG’s established brands, with an average daily rate within the upper-midscale price point. The brand will be known for making guest stays more comfortable and memorable through thoughtfully designed and flexible spaces that enable easier transition between work and rest.
Elie Maalouf, Chief Executive Officer, Americas, IHG, commented that IHG continues to be an industry leader in purposeful and effective hotel brand innovation that anticipates the needs of the market, owners and guests – ultimately delivering long-term value and high guest satisfaction. The Atwell Suites brand is the latest example of how we identify a new growth opportunity from deep traveler insights and collaborate with the owners to develop a new brand customized to better serve guests. This highly anticipated new offering is a strong follow up to the successful rollout of avid hotels, the fastest brand launch in the history.
Tags: Americas, intercontinental hotels
