IITM Bengaluru concludes with plans to get back into business mode

Thursday, March 18, 2021

As the tourism world slowly gets on recovery mode, we are pleased to announce our first event of the Calendar in Bengaluru. The pandemic has affected the tourism industry hugely and as the industry attempts to get back into business mode, we are happy to add value to the recovery of the tourism industry.

Sphere Travelmedia & Exhibitions is pleased to announce the conclusion of 125th edition of its ‘India International Travel Mart’, held from 12 – 13 February 2021 at Taj West End, Race Course Road, Bengaluru. With this year’s edition of ‘IITM’ in Bengaluru, Sphere Travelmedia & Exhibitions completes twenty-two years of providing the travel industry and discerning buyers from the travel – trade and corporate sector an opportunity and a consistent platform to add value to their businesses.

‘India International Travel Mart’ will showcase a variety of destinations from different spheres such as pilgrimages, adventures, culture & heritage, beaches, hills and much more. The event had over 80 participants from over 15 Indian states. The participants include Travel Agents & Tour Operators, DMC, Hotels & Resorts, National Tourist Organizations, state tourism boards, hotel guest amenities etc.

The event was inaugurated by Mr. Pankaj Kumar Pandey, IAS, Secretary, Tourism Department, Mr. Kumar Pushkar, IFS, Managing Director, Jungle Lodges & Resorts Ltd and Mr. Vijay Sharma, IFS, Managing Director, Karnataka State Tourism Development Corporation.

The two-day event showcased glimpses from the travel, tourism and hospitality industries. The time for IITM Bengaluru perfect for the upcoming summer holiday season in India, long weekends as well as round-the-year travel, vacations and business plans.

Boost for Domestic Tourism: The event showcased travel and hospitality products from every part of the country, making it one of the biggest congregations of travel-trade in the country. The event provides unmatched networking opportunities to interact with Travel-Trade and Corporate Buyers alike.

Mr Rohit Hangal, Director, Sphere Travelmedia added: ‘domestic travel as the backbone’ of India’s tourism portfolio and with an estimated 561 million domestic tourist visits. This segment is probably only second to China in terms of sheer size. With the rapid economic development taking place in the

country and availability of greater disposable income combined with affordable holiday packages, tourism in India is increasing steadily and acts as a catalyst for the furthering the economic growth in view of its wide-ranging linkage effects and multiple impacts. The participants from the states of Gujarat, Karnataka, Kerala, Himachal Pradesh, and many more destinations will be seen aggressively marketing their products will be there with their travel and tourism stakeholders”.

The ‘India International Travel Mart’ provided an ideal ‘marketing opportunity’ and ‘excellent backdrop’ to enhance the participant’s ‘brand-equity’ in the eyes of the discerning end consumer and the travel-trade.

Speaking on the occasion, Mr. Sanjay Hakhu, Director, Sphere TravelMedia said that India will be one of the earliest destinations to recover, in spite of the present prevalent business environment and is fast emerging as one of the most interesting and productive markets for the travel trade industry both for leisure and business travel. The visitor profile is on a B2B format like and will have over 2000 Travel Agents and tour-operators’ buyers over two days.

« Back to Page

• Karnataka Tourism to unveil its diverse tourism treasures at IITM Bengaluru 2023