Published on : Thursday, August 9, 2018
In India, Tourism Fiji has introduced their new campaign #BulaHappiness to draw more Indian visitors to indulge in the sun and sands of Fiji.
D’Cruz introduced Tourism Fiji’s campaign at the Fiji Roadshow, organized on August 8 in India. The tourism board of the country is holding roadshows in Mumbai, Delhi, Kolkata and Bangalore, between August 7 and 10.
“From 2016-2017, there has been a 30 per cent increase in Indian nationals visiting Fiji. During the first quarter of this year, we recorded a rapid growth of 27.8 per cent as compared to 2017, making India one of the fastest growing tourism source markets, for Fiji,” said Seema Kadam, country manager India of Tourism Fiji.
“With Ileana as our brand ambassador, we aim to showcase through this campaign video, a first-hand experience of what Fiji has to offer and hope that more and more Indians experience what this beautiful country has to offer,” she added.
By 2020, according to the UN World Tourism Organization (UNWTO), India will account for 50 million outbound tourists.
Indian Tourism Statistics 2017 by market Research Division of the Ministry of Tourism adds that the number of Indians departing from India during 1991 was 1.94 million which rose to 21.87 million in 2016 with a CAGR of 10.17 percent.