IMEX America focuses on business benefits

 Thursday, November 11, 2021 

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IMEX America

Hosted buyer Linda Lawson, from Achieve Incentives & Meetings in Ohio commented that being here gives her the advantage of being on top of the game and being able to better service to the clients.

The show floor has been the setting for exciting business opportunities as Andrew Swanston, Head of Sales, Conferences & Events at ExCel London, explains that they had a great day yesterday. A client they have been building a relationship with for over 10 years chose IMEX America as the place to confirm a 6,000 delegate event for an international medical association in 2022 – the show was the ideal opportunity to meet face to face and sign the deal.

Thomas Holland, from the Atlantic Coast Life Insurance in South Carolina, adds that he is planning incentive groups for the next few years to destinations in Europe and Dubai and he is hoping to sign a deal during my time here for a river cruise in Europe.

The show’s comprehensive program of education (200 + sessions) is also a huge draw as hosted buyer Frank Gainer, from the American Occupational Therapy Assocation, explains that  Education is his passion and he manages the learning opportunities at my events. They are currently reimagining how they are running education at their events, which range from small events to larger annual conferences, and he have been inspired by the format of the show’s Inspiration Hub.

From ‘flawsome’ to flexibility

The learning at the show was kickstarted by a dynamic keynote who encouraged the audience to be ‘flawsome’. In Digital leadership: The five habits to success and happiness in an ever-changing world bestselling author and motivational speaker Erik Qualman talked about how flexibility has become one of ‘the new superpowers’, particularly in the past couple of years: “Be firm in your destination, but flexible in your path”, he advised. The digital guru also talked about how to tackle ‘data, distraction and disruption’ to plan a digital strategy for an event that delivers true engagement: “Start with a smile. Think about what will produce a smile for your client and work your way back from there.”

Driving event engagement by ditching demographics was discussed in Let’s end demographic discrimination, a session by David Allison, founder of Valuegraphics, the first global dataset created specifically to help organizations predict and influence behavior using the values we share. “Demographics describe what people are, but not how to engage them,” he says. In all areas of the world the top values people care most about are Family, Belonging, Relationships, Friendships and Community – David shared how to tap into these vital values to communicate key messages.

Held at the Inspiration Hub, home to the show floor education, Human nature – three perspectives saw experts from Dear World, Human Biography and TLC Lions lead a group discussion on exploring human nature and the powerful impact of storytelling to excite and engage. “Storytelling doesn’t make us less professional, it makes us more human. If we can invoke empathy as a critical skill, the more we can create an inclusive place to work,” Gian Power from TLC Lions explains.

The Relaxation Reef provided a peaceful space away from the show floor to relax and recharge in between meetings and education sessions. Holly Duckworth from Leadership Solutions International is leading a program of mindfulness and meditation sessions.

IMEX America is currently taking place at Mandalay Bay until November 11.

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