IMEX Group is all set to create a buzz among global business meeting

Published on : Wednesday, April 21, 2021

The IMEX Group is set to create a buzz among the global business meetings and events community with the launch of a new digital platform, IMEX BuzzHub on 12 May. The new digital experience will run for over four months from May to September.

Powered by Swapcard and managed by award-winning creative agency, Smyle, the IMEX BuzzHub offers the global events community multiple chances to learn, share knowledge and network based on an array of professional and personal interests.

The new concept has been crafted following extensive customer research plus dozens of lessons learned from two editions of PlanetIMEX in 2020. IMEX’s agencies, partners and other experts have played an important role in shaping the content and formats on the IMEX BuzzHub.

The visitors can choose from a variety of activities and sessions – all free of charge – and pick options that best fit their business or personal growth ambitions.

Monthly ‘Buzz Days’ will take their lead from IMEX’s 12 Commitments for 2021 starting with a day of programming centred on Collaborations, Connections and Community on 12 May.

The first Buzz Day will start at 1500hrs London time with an introduction and welcome by IMEX Group Chairman, Ray Bloom and CEO, Carina Bauer. It will be followed by 20-minute keynotes, intimate campfires with speakers and topic-focused roundtable discussions. The day will close with a heavyweight panel focusing on the role that events play in building and maintaining communities, facilitated by Julius Solaris, Head of Engagement at Swapcard.

The monthly Buzz Days will be interspaced with networking, specialist education, community get togethers plus some fun-filled surprises. IMEX staples, such as the famous IMEXrun, will also feature.

Bauer, CEO of the IMEX Group said that the IMEX BuzzHub is designed to give tangible value to our buyers and suppliers and, ultimately, to set them up for success at IMEX America.

Their team has worked hard, collaborating with our partners Smyle and Swapcard, to create a collection of exciting engagement opportunities for the whole of the business events sector. With so much of our industry still in flux, and expectations and attention levels changing so fast, they have intentionally added plenty of time and space for networking, for meeting new people with shared interests and for business conversations. They have combined the formal with the informal, all the time remembering that people want to get a fix on the current state of the industry and, most importantly, the ‘who’s who’ of its community.

Carina continues: “Now’s the perfect time to launch the IMEX BuzzHub – not only does it bring together everyone on the‘ Road to Mandalay Bay’ in the run up to IMEX America, but it’s also a timely nod to Nature, our Talking Point. Spring is the busiest time of year for bees and those who know our face-to-face shows will remember the famous IMEX buzz that hits when you first walk into the hall!”

The IMEX team encourages its partners, buyers and suppliers to use the new platform as a springboard to set themselves up for success in Las Vegas in November.


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