In 4 years, Kerala to be transformed into a dream destination

 Monday, July 25, 2022 

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Well-known as a tropical paradise of the world, Kerala has inspired domestic as well as international travel enthusiasts consistently to unravel its exotic hill stations, tranquil emerald backwaters, sun-kissed beaches, amazing wildlife, and many more. By TIME magazine, Kerala was listed among the top 50 destinations in the world to discover this year. PA Mohd Riyas, the Tourism Minister of Kerala talks about the efforts of tourism in Kerala.


How rough the road of recuperation for Kerala tourism was?


Majority of the famous destinations, including Kerala, are fighting a lot to bring in full-scale return after the pandemic. For Kerala, the road to revival was even more strenuous as the pandemic totally smashed the hopes of the state after a year of being totally damaged by two floods successively. Nevertheless, it made an even stronger comeback. In 2022’s first quarter, Kerala’s five districts namely Thiruvananthapuram, Ernakulam, Idukki, Thrissur and Wayanad was recorded the highest footfall of tourists ever in the history of Kerala. Majority of them were domestic passengers. However, it’s true that we have to travel a lot to become the segment leader in India along with South Asia.


What are the key obstructions that the state is facing now? Secondly, what new initiatives the state has launched to establish Kerala into the global tourism map with a key spotlight?


Now, domestic tourism is back on track. We expect to attain the target of 20 million domestic tourists. By 2023, we anticipate accomplishing the target of 20 million domestic tourists. We are introducing numerous campaigns on different international platforms to attract foreigners back to the state once again in addition to introducing several new efforts to attract tourists.

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