In 5 Chinese Provinces, PHG Consulting will be marketing Reno Tahoe Tourism

Friday, February 9, 2018

The Reno-Sparks Convention & Visitors Authority or the RSCVA has succeeded in retaining the services of PHG Consulting, in a way to perk up Reno Tahoe’s charm as an overseas travel destination.

 
To quote RSCVA President and CEO Phil DeLone, “Reno Tahoe has seen an upswing in visitation in recent years, and we want to build on that momentum. Chinese travelers represent one of the fastest-growing travel segments in the world, and we know they’re coming to Nevada. This partnership with PHG Consulting is a great opportunity to tell travelers about our proximity to national parks, Western heritage, Lake Tahoe and the beautiful outdoors, as well as our booming nightlife and entertainment districts.”

 
The U.S. Travel Association and Brand USA anticipate over 20 million Chinese tourists to the U.S. in the coming five years. Now, the company will be targeting those travelers to northern Nevada. Through its offices in Beijing, Shanghai, Shenzhen, Chengdu and Guangzhou, PHG Consulting will advertise, market and promote the Reno Tahoe region to travel agents, tour groups, media organizations and consumers all through the country.

Also, the PHG Consulting will be simultaneously responsible for developing a comprehensive marketing strategy, education, development and communications program in order to aid RSCVA with powerful sales and marketing effort.

 
“Reno Tahoe has the tourism product that the Chinese tourist desires and our team is excited to introduce the destination to this fast-growing outbound market,” said PHG Consulting Vice President Paul Cohen.

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