In Snowmass, winter tourism to finish strong as summer drops

Thursday, March 30, 2023

While paid occupancy in Snowmass is still somewhat lower than the levels of last year, revenue has an upward trend, as per the recent Destimetrics report.

The report, which is an alliance among the Aspen Chamber Resort Association, Aspen Skiing Co., and Snowmass Tourism, highlights that as of Feb. 28th, paid occupancy in Snowmass for the winters is at 53.2% compared to the last year with 56.3%.

The director of Snowmass tourism, Rose Abello, said that she thinks that they are about to finish the season in a powerful way from an occupancy viewpoint.

She also mentioned that numbers in occupancy are to some extent “wonky” because of the closure of Wildwood and Viewline for a portion of 2022, changing the denominator.

For both the month of February and the winter season, revenue is up compared to 2022. The average daily rate has increased 13.9%.

Snowmass as of the Feb. 28 report, ended the month of February losing 5% from last year at 74.3 % paid occupancy. However, as of March 15th, the daily occupancy report from Snowmass Tourism highlights occupancy might come to an end strong.

Abello said that the winter season in general has somewhat witnessed upward trend in terms of occupancy however way up in terms of revenue.

In March, Snowmass dropped almost 4% in occupancy, according to Abello. As of Feb. 28, April looks to be trending up 11%.

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