In sustainable tourism, GreenGo collected €1.2m

Saturday, June 25, 2022

On the Lita.co investment platform, the funds were raised through 420 donors. It claims to be the first impact investing platform that connects social entrepreneurs and individuals together. One of four co-founders of the startup, Guillaume Jouffre, explains that almost 300 of the 420 donors belong to the GreenGo community.

In May 2021, the GreenGo had gone live and was established on the main principle of enjoying on vacation while lessening the carbon footprint of one.

On the platform, individuals signing up to provide their accommodation must sign the charter of GreenGo and are given confidence to meet 100 criteria enthused by eco-responsible labels, like developing energy management, transport, water management, food, and water arrangement, along with low footprint heating. Each and every accommodation is chosen as per their experience and their host’s approach toward environment.

Also, GreenGo makes use of an economic model. This model is more “equitable” than booking platforms that were used traditionally. On Airbnb, for the meantime, 3.5 per cent is payed by the host as extra fees to the platform, as the traveller pays 14.5 per cent.

GreenGo – by introducing this model, considers that it can sustain hosts with their change to lessening their carbon and environmental footprint.

GreenGo since its launch has got hold of Vaovert, Dijon-based competitor, to strengthen its presence in France and till date has collected over a million users and 2000 listings.

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