In the middle of coronavirus outbreak, Cabo San Lucas tries to attract visitors

Published on : Monday, August 31, 2020

Cabo San Lucas was actually built for the visitors: A blank expanse at the edge of the desert modified into a refuge for gringos looking for a quick escape!


Cabo, a resort city of Mexico is currently trying to pull these gringos within this pandemic.

For several months now, world’s some of the most-visited destinations wore a deserted look, places that in other times remained crowded with visitors that remains unrecognizable without them. Photos worldwide were circulated of a depopulated Venice, a vacant Times Square, and a shuttered Disney World.


The clean Cabo beaches once again recalled an untouched desert as Mexico fought really hard to handle a virus that infected over 533,000 people and took almost 62,000 lives, third highest in the world.
All through the spring of 2020, the tourism board of Cabo, along with hoteliers and restaurateurs arranged meetings frantically. Why would Californians and Texans fly south of the border? With high infection cases in those states, why would those tourists visit?


Almost 80 percent of Cabo’s economy was at major risk, as per official statistics. For the country, tourism is a key economic engine: It’s the third biggest contributor to GDP at nearly 9 percent. During the virus outbreak, that number declined to almost zero. Overseas flights into Cabo, the main source of visitors were down 93 percent from last summer.


“It’s life or death for us,” said Rodrigo Esponda, the head of the Los Cabos tourism board. “There’s nothing else here. No industrial production. No farming or commercial fishing. It’s tourism or nothing.”


In July 2020, Cabo San Lucas and its adjoining San José del Cabo started reopening slowly to tourists with advertising campaigns that mingled with the natural beauty of this place with coronavirus recommendations. “Wear a mask,” one ad says, flashing to video of a woman snorkeling. “Practice social distancing,” it says before displaying an image of a lone surfer.

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