In the midst of Delta virus fright, Argentina government is reluctant to promotional campaign

Published on : Wednesday, July 7, 2021

On Tuesday, the government of Argentina has taken a decision not to encourage domestic tourism with ad campaigns or any other incentives in the middle of Delta virus fear, Tourism and Sports Minister Matias Lammens said.

“Today tourism is allowed, but we are not going to promote it,” Lammens mentioned in statements to the press, as per Telam, state news agency.

There will be no “promotional campaign” or “incentive plans” unlike other years before the austral winter break, in spite of the contribution of tourism into the economy, he said.

In the capital Buenos Aires, winter vacation runs from July 19 to 30 and in the province where residents traditionally crowd of people move to the national snow destinations, like the southern Tierra del Fuego.

The tourism sector of Argentina represents 10 percent of the GDP and has provided job opportunities to more than one million people.

“Tourism may become one of the leading drivers of Argentina’s recovery, with an enormous capacity to generate work, which will be greatly lacking in the post-pandemic,” said Lammens.

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