2017 will be a strong year for incentive travel

Published on : Monday, January 2, 2017

incentive travelIncentive travel is gearing up for a robust 2017. More than 79% of the agencies are expected to increase their number of incentive travel in 2017 compared to the last year. While budgets are not expected to increase, 85% of event planners expect to see incentive budgets hold steady in 2017. In addition, around 34% of the travel planners are expecting to see an upswing in the long-haul incentives.

 

 

Impact of Brexit and Donald Trump’s election are still considered a major concern despite the positive outlook. Three-quarters (76%) of planners said that the weak pound and fluctuating exchange rates are the biggest threat to the growth of the incentive travel market. political stability and safety is considered as the top-most priority for about 54% of event planners.

 

What major factors affect incentive travel

Budgets and group size are largely expected to hold steady for 2017, with clients in some sectors even reporting a small increase. Most of the agencies said that they will organise more incentive travel in 2017.

The crux result of any incentive travel has to be an improved sales and marketing performance. However, from the last year, incentive travel has also started focusing on non-sales related performance.

It is essential to build programmes that allow for individual expression, and should have ample scope for individual expression. Regardless of group size, agencies agree that creating a bucket-list moment or unique memory for each and every person in the group, that becomes a story to share with colleagues and brag about on social media is essential.

Given the turmoil political conditions at certain places, be careful while choosing incentive destinations. Political stability should be checked before arranging for such group tours. Some agencies also request for LGBT-friendly destinations and where women must not be second-class citizens.


(No Like Yet)

Related Posts

Tags:

Comments are closed.

arrow2Follow TTW
 
facebook-logo  twitter-logo  LinkedIn_logo  rss_logo 
ttw_blogger_logo  ttw_blogger_logo

ADVERTISEMENT

  • 01 WTM London 2020
  • 06 ITB Asia 2020
  • 12 ITE Hong Kong 2020
  • 13 IMEX 20
  • 16 FHC 2020
  • 16 G&A 2020
  • 16 ITB asia 2020
  • 16 TAAPE 2020
  • 17 AAA-banner 2020
  • 18 WCTIE 2020
  • 20 GWS-2020
  • 23 emitt 21
  • 30 PATA

TRAVEL INDUSTRY EVENTS

    1. Travel forward online

      July 14 @ 9:00 AM - July 28 @ 12:00 PM
    2. DRT SHOW SHANGHAI

      July 17 - July 19
    3. SHANGHAI WORLD TRAVEL FAIR (SWTF)

      July 30 - August 2
    4. IT&CM CHINA 2020

      August 3 - August 5
    5. Asia Amusement & Attractions Expo 2020

      August 4 - August 6
Get our toolbar!
Review www.travelandtourworld.com on alexa.com