Incentives boost up partially damaged Australian tourism

Thursday, January 23, 2020

Melbourne Convention Bureau or MCB has secured two new incentive groups, arriving in February.

By now, nine groups have already got confirmation to visit this quarter, attracting more than 1,265 visitors to regional Victoria as part of their itinerary.

MCB Chief Executive, Julia Swanson explained that these new incentive groups are motivating the Victorian visitor economy, following the unprecedented bushfire season across Australia.

To quote her, “As a part of Visit Victoria, we are working as one team together with our industry partners, Business Events Victoria and Business Events Australia, to reassure our business event clients and delegates that most parts of Victoria are not affected by the bushfires.”

MCB mentions that it’s a priority to help the ravaged sector to rebuild Victoria’s reputation in terms of safe and vibrant tourism offerings.

It highlights that there are several regions within Victoria the ravaging fire couldn’t destroy and will continue to offer visitors incredible tourism experiences like before. These are – Ballarat, Bendigo, the Great Ocean Road, Phillip Island, the Mornington Peninsula, Yarra Valley, Dandenong Ranges, the Grampians, and more.

To quote Swanson, “We are continuing our efforts in the corporate, incentive and meetings space with its attractive short-lead time to support local tourism operators and stimulating local economies.”

“The best way to help is by visiting regional Victoria. International delegates spend an average of $1019.00 per day filling hotels, tourist attractions, local shops and cafes.”

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