Published on : Friday, May 3, 2019
The contract was declared this week at the Arabian Travel Market in a signing ceremony with Robin Kamark, chief commercial officer Etihad Aviation Group and Caroline Beteta, president & CEO for Visit California.
The joint venture between Etihad Airways and Visit California will entail the organizations working together to endorse travel to California as a destination from both Abu Dhabi as well as prime markets. The two sides will be designing a strategy and a plan of promotion to propel tourism and showcase many attractions that California offers to international travelers.
To quote Kamark, “The West Coast of America including Los Angeles is an important market for the Etihad Airways network and we are proud to partner with Visit California to showcase the many delights of the Golden State to our guests. The convenience of the pre-clearance customs facility means that travelling to California today is an incredibly attractive option for guests travelling from Abu Dhabi. We look forward to working with our partners to promote the opportunities available to our customers in the Middle East and further afield.”
“Visit California is thrilled to partner with Etihad Airways to increase travel between the UAE and California,” added Beteta. “This agreement is an exciting step that will help promote California’s unique and world-renowned brand to tourists and holiday makers from across the region.”