Published on : Thursday, October 5, 2017
The Embassy of India in Cairo organized a month-long campaign on Incredible India in coordination with the India Tourism Office in Dubai, the Cairo Governorate and the Cairo Public Transport Authority.
Sanjay Bhattacharyya, India’s Ambassador to Egypt, Atef Abdel Hamid the governor of Cairo Governorate and the officials from the Cairo Transport Authority flagged off the campaign.
There will be 12 buses of transport that will showcase various tourist destinations India like the culture, festivals, monuments, landscape, wildlife people and food. The buses will uniquely exhibit the two tourist themes of India and the campaign will run on five routes in East, Middle, North, South and Giza parts of the Cairo Metropolitian area.
Bhattacharyya said that they wanted to invite more and more Egyptian tourist to visit India along with supporting the growth in tourists to Egypt. India has a plethora of historical sites to natural beauty, beaches and mountains, adventure to cultural events, yoga to medical tourism, wedding destinations to Bollywood tours to many more. The campaign was aimed at connecting tour operators of both the countries.
In April the Embassy of India had launched the ‘Incredible India’ and the ‘Make in India’ campaign where posters highlighting the glimpses of Indian culture were displayed on the metro. A two-month-long campaign was also launched in Cairo metro.