India, South Asia witness a rise in wellness tourism, say experts

 Tuesday, March 3, 2020 

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As health and holidays get increasingly combined in the world of modern tourism, the rise of wellness tourism in India and South Asia is a trend many are taking notice of.

 

“Wellness travellers look for authentic experiences and life-changing holidays, they travel with the purpose of improving health and well-being through physical, psychological, or spiritual activities in an enjoyable resort setting,” Rahul Chaudhary, Managing Director, CG Hospitality explains to IANSlife.

 

“Travellers are expecting these experiences to give them somewhat a new outlook towards the world or themselves. Self-care and self-love are where this concept has evolved from. In addition to the self-care focused travellers, there is a huge surge in the travellers looking for creative awakening,” he added.

 

Travel experts say that although a spa “allows an individual to escape from their busy schedule and to invest time in own-self, and it is an ideal place where you disconnect yourself from the world and worries,” as shared Swati Balga, Aura Spa Manager at The Park Hyderabad, many also believe that a spa experience is only the beginning of wellness tourism.

 

As per Vijay Sharma, General Manager, Club Med Southeast Asia, wellness tourism has gained popularity among Indians who prefer travelling slow and taking relaxing vacations.
Wellness tourism is beyond regular spa and thermal treatments to incorporate lifestyle improvement practices that render holistic well-being through travel, he added.

 

The definition of wellness tourism has certainly evolved from what it was a few years ago.

 

“Today, the focus is on transformational travel, something that one can take back after the holiday whether it is an everlasting memory or a good habit. Mental well-being is treated to be as important as physical wellness,” shares Neeraj Seth, Director of Marketing Communication and Public Relations at Kandima Maldives.

 

As per Chaudhary, the wellness idea changes almost every aspect of travel and wellness tourism that will only grow faster in the years ahead because it sits at the powerful intersection of two huge, expanding industries: the $ 2.6 trillion tourism industry and the $ 4.2 trillion wellness market.

 

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