Indian tourism industry is going for an overhaul

 Monday, October 9, 2017 


Indian tourism industryThe tourism ministry is all set to alter its conventional image and bring in some fun element and celebration in its performance. It is setting up new beaches and launching adventure festivals along with post-sunset concerts and flea markets to endorse India as a favored tourist spot in the world.


“We want to break stereotypes. We have realised that we have to do things differently to draw more tourists,” tourism ministry secretary Rashmi Verma informed the PTI.


The tourism ministry of India is hosting a 20-day feast and fiesta called ‘Paryatan Parv’ all through the country and its going to start from October 5th, at the time when majority of the Indian festivals are being held around tourist destinations to display the visitors that “when you come to India you get an experience.”


Side by side, the ministry is also collaborating with other ministries and departments with whom they don’t share positive rapport, like the environment and forests ministry and the Archaeological Survey of India, which mainly targets conservation. However, they have huge respect for tourism.


Verma explains that getting the two departments on board and at the same time promoting sustainable tourism will eventually enhance footfalls.


In future, the tourism ministry is expected to organize a beach festival in Gujarat, flea market festival in Manipur, adventure festival in Rajasthan, motorbike rally in Uttarakhand, dance competition in Uttar Pradesh, and ‘nukkad nataks’, concerts by artistes, food festivals and other varied programmes.


“Tourism is often looked upon as an elite thing, we want to tell everyone it is for the masses. Everyone who travels is important to us – someone going to a temple or to a restaurant is a tourist. We also want the youth to be travellers, take trips together and experience India,” Verma said.

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